2020
ROSE
FERREIRA
DIRECTOR OF RECREATION SERVICES
TRIBORO CENTERS FOR REHAB & NURSING
Rose Ferreira has been serving as Senior Director of Recreation Services at Centers
Health Care, the largest post-acute healthcare provider in New York. She has overseen the
Recreation Directors at all 48 skilled nursing facilities in the Centers Health Care continuum.
She has also served as Director of Therapeutic Recreation and Volunteer Services at Triboro
Center, a 405-bed facility located in the Bronx.
Ferreira has been in Therapeutic Recreation since 2008 and has been passionate about
improving the quality of life of patients and residents through recreation and leisure.
She graduated from SUNY Cortland, where she pursued her post-graduate certificate in
Therapeutic Recreation. She has also been CTRS credentialed by the National Council for
Therapeutic Recreation Certification.
During the COVID-19 pandemic, she has worked to provide all the tools and resources
needed by the facilities to keep residents engaged despite the challenges presented by social
distancing. Ferreira has also developed protocols to keep residents and their loved ones in
touch through virtual communication on platforms such as WhatsApp and FaceTime.
She has developed a new initiative called the Employee Morale Champion, a project she
tried at Triboro Center before introducing it to the other Centers. The initiative has created a
positive and thriving environment for employees, encouraging them to provide higher quality
care to residents, leading to greater outcomes. She has been an advocate for Therapeutic
Recreation, recognizing its importance in serving those with disabilities.
She has been committed to spreading awareness of Recreation in the Healthcare field.
Ferreira would describe her career as fun, challenging and fulfilling. She has found that the
opportunities she creates for her residents to experience happiness and enjoyment are most
rewarding.
POWER WOMEN BRONX