2020
BERNARD
MACIAS
ASSOCIATE STATE DIRECTOR OF LONG ISLAND
AARP NEW YORK
Bernard Macias is the Associate State Director for Long Island for AARP New York. In this
role, Macias has overseen community outreach and engagement, local member experiences,
federal, state and local advocacy organizing, and has directed the Island’s more than 400 very
active AARP volunteers and its membership of close to 500,000 - across both Nassau and
Suffolk County.
His extensive experience in advertising and marketing, and his expertise in engaging
multicultural audiences, has brought value and perspective to AARP New York’s work to help
50+ Long Islanders live their best life. Macias was the Account Director on the AARP Account
Management team at d’exposito & Partners.
Prior to joining d’exposito & Partners, he worked as Management Supervisor at GlobalWorks,
a NY multicultural ad agency, managing the Cablevision account, for residential mass, direct
marketing and business-to-business initiatives. Macias began his advertising career at
Wunderman Worldwide in the area of media planning and buying.
His interest in the Hispanic market led him to work at The Bravo Group/Young & Rubicam,
where he was responsible for the planning and execution of several direct marketing
accounts at BravoDirect, servicing clients such as AT&T, Citibank, H&R Block, and USPS.
Macias later moved to McCann Erickson where he brought with him his combination of
advertising and direct marketing experience to work on UPS International managing all the
efforts in Latin America. His agency work has led him to work in Argentina, Brazil, Chile,
Mexico and Puerto Rico. His passion for understanding all marketing disciplines later led him
to work at Long Island headquartered - Don Jagoda and Associates.
KINGS OF NEW YORK