Factory of Fitness
JULY 2 0 1 8 I BOROMAG.COM 53
Photos via Instagram/@wfnyc, by @jessewinter
Since it opened, Workout Factory has
received support from the Long Island City
community. Now, the studio aims to increase
membership, encourage diversity and build
a friendly environment that extends beyond
the walls of the average gym, according to
studio and marketing manager Joia Aliperti.
“The biggest change is the look and feel of
the entire place,” she said.
By the end of summer, the Workout Factory
will be adding new classes. Specifically,
customers can now enjoy a 25-minute hybrid
class infused with pop music and an inclusive
spin club.
“Our members’ favorite class is a hybrid class
which is 25 minutes of cycling mixed with arms.
By BROOKE SINGER
It is a full body workout with lots of pop music
such as Lady Gaga and Michael Jackson,”
Alperti said.
In addition to the new Spincore, trainer Alex
R. has two new classes Thursday nights: Hustle
at 6:15 p.m. and Muscle at 7:30 p.m. “These
two classes provide members with everything
they would want from a cardio- and strengthbased
class,” Alperti said.
The Workout Factory will also be hiring
additional “top-notch” trainers. “We have
trainers who have awesome personalities that
are here to help members achieve their goals,”
Aliperti said.
Aliperti was a member before she became
manager. “As a prior member, managing
everything now gives me a very unique
perspective. I know the community and I also
know what the members want.”
Additionally, state-of-the-art equipment such
as kettlebells and dip bars will be added to
the studio in order to enhance the customer
experience. Alperti said that Workout Factory
also hopes to add “luxury” jump ropes.
The launch of the Workout Factory’s
transformation will begin with the big
anniversary party Aug. 4, where family and
friends are invited to gather in the new
space. Customers can visit their Instagram
page @wfnyc or their website, wfnyc.com,
for more information.
MIND + BODY
The Workout Factory in Long
Island City will see many
changes in programming,
equipment and trainers in the
coming months, kicking off
with its big anniversary party
on Aug. 4, 2017.
@BROOKENICOLESINGER