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Photos via Instagram-@sugarandwaternyc
“We chose vibrant colors,” Asprou explained,
“because we wanted to have
a happy mood, a mood where people
meet and are excited about new flavors of
sweets. It was all customized and designed
by us too…we all put our thoughts together
to create this space.”
The space also includes a doughnut
“selfie wall” for posing — and, with such
Instagrammable treats like doughnuts
topped with colorful Fruity Pebbles or
freshly scorched marshmallows, it’s hard
to resist.
Collaboration and teamwork were important
from the get-go, from designing the
space to brainstorming doughnut flavors to
running the shop. The group is constantly
working to be different from other Astoria
locales and put a unique spin on their fare.
This can be seen from their coffee offering,
which is brewed in percolators, to their
unique flavors.
“We try to be as innovative as possible
with our ideas. See the Rainbow Cookie
Doughnut?” Asprou asked, as he pointed
to a light pink glazed doughnut topped
with a picturesque piece of the traditional
Italian dessert layered with pink, yellow
and green. “The rainbow cookies come
in from Mia’s, then we make a glaze out
of the cookie, and then put a piece of it
on top. We’re always trying to think of new
and creative ideas.”
Leggge says this kind of ingenuity is also
part of their “no waste” policy.
“We use all of our ‘waste,’” he said. “We
make fritters with the edges of the cakes.
We make fillings out of the cakes — there
are some days we turn cakes into glazes,
or turn them into doughnuts. We use the
edges of our ‘dossant’ dough to make ‘critters,’
which is a croissant fritter. We don’t
want anything to go to waste.”
Sugar & Water is open from 7 a.m. to 10
p.m. every day—so customers can pick up
doughnuts and coffee on their way to work,
or stop by if they’re having late night cravings.
They’re also now available on Grub-
Hub, in case you want to forgo the selfie
wall for savoring sweets in your own home
(or bed) instead.
Photo via Instagram-@sugarandwaternyc by @gddssathena
Sugar & Water
29-14 23RD AVE., ASTORIA
INSTAGRAM: @SUGARANDWATERNYC
Photos courtesy of Sugar & Water
Photos via Instagram-@scottishfrancis