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College, she took baking classes, giving
her friends the goods every few days.
“People started going nuts for it,”
Aliperti remembered, “and asked if they
could buy them.” Aliperti never intended
to turn it into a business, but the demand
escalated. In 2013 Q.B.S. officially turned
on its ovens, but profits were never the
focus — people were.
To Aliperti, the namesake “Q.B.S.” still
feels like a bit of an inside joke.
“I’m a huge pop culture addict,” she
explained. “Movies, TV, celebs — I love
it all.” Not only is she the queen of pop
culture, but she’s also the “Queen B.” of
eating her sweets. “If you can’t get high
on your own supply, how do you expect
other people to, right?” she joked.
“Anyone that knows me knows I’m good
to slam two to four times the amount
of sweets to a normal person.” Who’s
up for some friendly, cookie-eating
competition?
The Queen shares more of her
comedic personality on Instagram,
giving the sweets a voice of their own.
Her head teems with movie quotes, and
she captions her cookies accordingly.
Under a photo of handmade mini pop
tarts spilling out of a red plastic cup,
the caption reads, “Fill it up again! Fill
it up again! Once it hits your lips, it's so
good!” (“Old School,” anyone?)
Silly captions feed into Aliperti’s overall
goal as a baker.
“The power of food is insane,” she said.
“It shapes the entire experience of social
events.” This connection between sweets
and socializing has revealed itself in her
friendships, as her friends’ enthusiasm
Photos via Instagram/@queenbsweetsny