18 The Courier sun • OCTOBER 15, 2015 for breaking news visit www.couriersun.com Family-owned The Fair continues to thrive at Atlas Park BY ANTHONY GIUDICE [email protected] @A_GiudiceReport Since 1938, The Fair Everything for the Home, a home goods store from Ridgewood, has provided customers with quality products, custom works and the highest level of customer service. Over the last 77 years The Fair has grown and expanded, but one constant remains: the Gerson family. Sidney Gerson opened The Fair in Ridgewood in 1938 as a curtain store. Gerson handed his business down to his son, who then handed the store to his sons. “We are a third-generation store,” said Jake Gerson, co-owner and store manager of The Fair. “The Fair opened on Myrtle Avenue right here in Ridgewood. My grandfather opened the store back in 1938 and primarily sold just curtains. Over the years they expanded to do linens, shower curtains, bedspreads and more. When my father got involved, he expanded it further to sell basically anything thing you would need or want for your home.” By keeping the store in the family, the Gersons were able to establish a loyal customer base and provide those customers with top-notch service and products. When The Fair opened their second location in The Shops at Atlas Park, it was one of the shopping center’s very first tenants, bringing their custom products and excellent customer service along with them. “In all honesty, quite a few of our customers see the pictures of the old store hanging on the wall here and have stories of going into the old store,” Gerson said. “Being a third-generation store we really see third- and fourth-generation customers coming in here.” The Fair is best known for its custom curtain, drapery, bedspread and blind service, but it also carries many essential home goods. “If a customer is looking for custom work they come into the store to buy the products and set up an appointment,” Gerson explained. “A team then goes out to the home to give a free estimate, measure and install. We carry all different fabrics, lighting options, colors, as well as any type of blind or window treatment a customer wants. We help the customer Jake Gerson, co-owner and store manager of The Fair. get the look that they are looking for.” “We carry a large range of cookware, bedding, bath, table top crystal stemware and fine china, linens, drapes, wall art, general goods, and anything you would need to fill your apartment or home,” Gerson continued. “And our knowledgeable staff to help you find what you need.” Recently a HomeGoods opened its first Queens location in Atlas Park, adjacent to The Fair, providing some competition for the family-owned business. RIDGEWOOD TIMES/Photo by Anthony Giudice “We welcome HomeGoods. It is a good store, and even though it is competition we have always had competition,” Gerson said. “We welcome the traffic they will bring to Atlas Park. We do a lot of things that they don’t do. We do custom works, special orders for bridal favors and house-warming gifts. We have been in the neighborhood since 1938, so we know our customer and their needs and wants. 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