MAY 2021 • LONGISLANDPRESS.COM 25
WHOLLY MOLI
TENSATOR’S LAWRENCE BRAND
THE VELVET/
VELOUR ROPE
Lawrence brand barrier ropes celebrate their 140th anniversary this year.
Lawrence brand barrier ropes celebrate
their 140th anniversary this year.
You see them at movie theaters, shopping
malls, restaurants, car dealership
showrooms, and more. They guide you
as you stand on lines, as they’ve done
for millions of others for generations.
The velvet rope — which is often really
velour, with real velvet reserved for
theaters or red carpets — has become
practically synonymous with waiting
on line across the globe. One brand,
Tensator’s Lawrence, is made right on
Long Island and celebrates its 140th
anniversary this year.
“This is a product that has stood the test
of time through some truly historical
events and for me it is an honor to be
able to preserve such a piece of history,”
Alan McPherson, CEO of Tensator
Group, said in a statement.
Lawrence’s brand of ropes and their
accompanying posts originated in a
metalworking shop in Manhattan in
1881. Since then, the stylish barriers
have brought elegance to otherwise
drab waiting spaces.
Bay Shore-based Tensator, which specializes
in crowd control and queue
management products, began working
closely with the Lawrence brand more
than 50 years ago and started manufacturing
its ropes and stanchions in 2006.
The company also makes the commonly
used black retractable barriers.
Now, Lawrence ropes and posts are
made to order right at Tensator’s Bay
Shore facility. Ropes are cut to specific
sizes requested by the customer and assembled
on location. The manufacturer
offers a range of different materials and
colors for both the posts and ropes,
offering “solutions for all applications
and budgets,” according to its website.
The company’s leadership says the
Lawrence brand serves customers
around the world, and they are proud
to carry on a tradition that has lasted
from the 19th century to today.
“We are very proud to contribute
meaningful chapters to the enduring
Lawrence story,” Bill Vetter, senior
vice president and general manager
of Tensator Group, said in a statement.
“We also deeply appreciate how our
quality posts have been a part of not
only New York’s manufacturing history
but also have achieved global status
through their use in countries around
the world.”
-BB
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