Bronx Checkers ‘Franchisee of the Year’ was lured by fries
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BY ALEX MITCHELL
The Bronx is offi cially
home to the most successful
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Ghei being awarded the ‘Franchisee of the Year Award’ by Checkers.
Courtesy of Vijay Ghei
The fast food chain announced
that franchisee Vijay
Ghei’s four locations in
the south and west Bronx
were some of the best in all of
its over 900 locations nationwide.
Ghei, who hails from
Westchester and previously
Queens started his career in
electronics, selling phones
and other tech paraphernalia
for 30 years before jumping
the board and joining
Checkers in 2009.
“Honestly I joined because
of Checkers’ fries,”
Ghei laughed over, saying
that his admiration for the
chain’s famous season fries
actually played a role in convincing
him to open his first
location at 379 E. Fordham
Road.
Since then, Ghei expanded
by opening other locations
within fi ve years at
1058 Southern Boulevard in
Longwood, 1203 Jerome Avenue
in Highbridge, and 711 E.
Tremont Avenue in Crotona
as well. He employs over 100
residents at his Bronx locations.
“It really has been something
exhilarating and exciting,”
Ghei said, mentioning
how much of the business
hingers on being personable.
“Joining has really become
one of the best things
to ever happen to me,” the
franchisee of the year winner
added.
Since his time growing
Checkers locations, Ghei has
also opened a Taco Bell on
White Plains Road and also
kicked off a Westchester
Popeyes expansion in his
hometown of Yorktown
Heights too.
“Now I just want to keep
growing and growing I love
so much of this,” he said.
“Plus getting to have more
fries is something I certainly
look forward to,” Ghei joked.
Another Checkers, located
in Bay Plaza, was recently
razed to make room
for a Shake Shack. Ghei said
he was not involved in that
franchise, which was partially
owned by the mall developer.
Ghei poses with a panda mascot outside his Fordham Checkers location.
Courtesy of Vijay Ghei
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