28 OCTOBER 2 0 2 1
@ITSBRITSBATCH
Brittany Jeffrey,
It’s Brit’s Batch
Baking plays a main role in Brittany
Jeffrey’s life, even though it
started as a hobby. Jeffrey, who
is an actress and works in the food
service industry, has always loved to
bake, taking after her grandmother.
While waiting tables and going on
auditions, she realized she wanted
to do something creative and see a
project through from start to finish.
She started baking French macarons
for her fellow servers at the restaurant
she worked at. A coworker
encouraged her to sell them. From
there, her side business began in
2016.
Her baking skills even landed
her a TV role — competing on Food
Network’s “Christmas Cookie Challenge”
last year. She made it to the
second round.
Hand-painted portraits on cookies
are her specialty. Jeffrey uses food
coloring and icing to create different
textures and styles. Most clients
— who range from parents buying
cookies for kids’ birthday parties, to
Broadway crews and movie stars, to
corporations and engagement parties
— find her through Instagram or
word of mouth. One of her biggest
orders was 500 cookies for Coach.
Popular orders include a custom
set, a collection of cookies based
on the person’s favorite things. For
example, a recent anniversary set
Jeffrey posted on Instagram included
a bottle of Trader Joe’s wine, a
Starbucks cup, purses, a dog and a
hand-drawn Martha Stewart portrait,
all in different shapes.
She also gets creative with cookie
flavors. “A lot of people do vanilla —
it’s easier and cheaper,” she said. “I
wanted to branch out from that.”
Popular flavors include strawberry
black pepper, which was inspired
by her favorite strawberry balsamic
salad, and Turkish coffee, which has
cardamom.
In the fall, apple cider cookies and
black tea, Earl Grey and chai flavors
are on the menu.
FOOD + DRINK
Photos by Brittany Jeffery
Photo by Adam Reichardt