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Photos by Grace Gaylord Photo by Andrea Garcia
The Graceful Baker
Grace Gaylord bakes cookies on
a weekly or monthly basis, but she
doesn’t sell them; she’s a content
She grew up baking with her artistic
family and started decorating
cookies for fun about 10 years
ago — before it got as popular as it
is now with Instagram. She learned
the “hard way” by watching YouTube
videos and reading blogs and made
cookies for birthdays and holidays.
Gaylord took videos of every cookie
she’s created and started posting content
a few years ago on Instagram. She
went from 1,000 followers to 100,000
in six months. Last fall, she dug her
heels into being a content creator and
has since grown her following on You-
Tube and TikTok, too.
Her videos, which often start with,
“Let’s talk about this cookie,” show
viewers various decorating techniques,
shapes and ideas.
“My goal is to both educate and entertain,”
she said. Cookie decorators of all
levels watch her videos. Her videos are
intentionally satisfying, so they attract
non-bakers as well.
Since there’s a plethora of information
and products out there, new
bakers need help knowing where to
start, she said. For example, scribes,
a pointy tool for decorating, aren’t
essential in the beginning. Gaylord
said she used a toothpick for years.
Gaylord teaches classes and does
private Zoom consultations that focus
on the fundamentals of baking,
not just decorating, to help people
“It’s like I’m in your kitchen with
you,” she said.
The cookie world revolves around
seasons and holidays, so that’s often
Gaylord’s inspiration. Lately, her content
has also served to educate people
about holidays like Rosh Hashana,
Pride Month and Black History Month.
Recently, she made a set of maple
leaves for the fall, which was also a nod
to Vermont, where she grew up.
Her videos make decorating look
easy, but “it’s incredibly time-consuming
and incredibly back-breaking
work,” Gaylord said.