FOR BREAKING NEWS VISIT www.queenscourier.com MAY 21, 2015 • THE QUEENS COURIER 31 YOU ARE InVITEd TO CELEBRATE MAY IS BETTER HEARInG MOnTH To celebrate May is Better Hearing Month, we are giving away special prizes to our most valued patients. This month, take charge of your hearing with the new Ultra Hearing Aids! • Experience better than normal hearing in noisy restaurants – it’s clinically proven!* • Control settings using your smartphone • Comprehensive 5-year protection coverage for your peace of mind Hearing is a wonderful gift, but why not get even more? GIFT WITH PURCHASE GIFT WITH PURCHASE Sennheiser Wireless Stereo Assisted Listening System Model SET830S-TV Gift Retail Value $249. With purchase of a pair of Level 5 Hearing Aids only. Offers cannot be combined. Excludes previous purchases. Offer expires 5/31/15. iPad Air WiFi 16 GB or iRobot® Roomba® 650 Vacuum Cleaning Robot Gift Retail Value $399. Limit one gift with purchase of a pair of Level 7 Hearing Aids only. Offers cannot be combined. Excludes previous purchases. Offer expires 5/31/15. Call to schedule your FREE Hearing Check-Up! Extended hours available upon request. Now open in New Howard Beach location! Elmhurst • Howard Beach Call Toll Free: 855.237.6150 Welcome Empire MediBlue, Health First, Touchstone, Wellcare, GHI Emblem Members, HIP and Medicare Advantage HMO plans. *Studies conducted at University of Northern Colorado (2014) and Oldenburg Horzentrum (2013) showed that Speech Reception Thresholds (SRT) in cocktail-party situations improved up to 2.9dB for wearers with mild to moderate hearing loss using the latest BestSound™ Technology with Narrow Directionality, compared to people with normal hearing. This corresponds to over 25% improvement in speech understanding. hearing coverage PURCHASE PURCHASE Empire Health Touchstone, Emblem HIP Medicare HMO 2013) showed wearers with mild compared to understanding. May is “Better Hearing Month” Help the ones you love come to terms with their hearing loss. Acknowledging hearing loss usually begins with complex reactions, but the first and most common one is denial. Although there are many reasons why people go into denial about hearing loss, the bottom line is: taking that first step to get a hearing test may confirm their worst fear – that they do, indeed, have a hearing loss. There are factors that make denial a logical mind set for many people. For example, hearing loss often progresses slowly. People don’t realize what they are missing in conversations and how many everyday sounds from the world around them they no longer hear - they subconsciously adapt to this subtle progression. It is a known fact that it takes about 7 years for someone to acknowledge hearing loss. They may even hear well in some situations – good acoustics, quiet atmosphere without background noise, one-on-one conversations with a familiar person who articulates clearly. This results in the rationalization that their hearing is fine. Denial can even be a tricky thing when that person uses it as a defense mechanism, causing them to point their finger outward: everyone else has the problem – the world “mumbles!” But most of the time the denial goes back to our society’s historical “taboo” of aging. How can we help our loved one move beyond denial? The best advice is - don’t push too hard. They will resist even more. After all, if someone is in denial then he/she truly believes nothing is wrong! So, if the idea of possible hearing loss and therefore having to get a hearing test is going down like the Hindenburg, take baby steps. First, find out where they are having the most trouble hearing and work on situations one at a time. Show them what they are missing as opposed to mocking or making fun of what you have observed. If the volume of a TV becomes too loud, look into assistive listening devices that can be used with TVs. Find a phone or handset with stronger volume control if they are missing phone calls. Or, if they can’t hear the door bell, alarm clock or smoke alarm, look into visual/ vibrating alerting systems. Use safety as the motivator to get them to consider taking that hearing test. These are the first steps to get people to be aware of their hearing loss and of what they can do about it. As the person who is trying to get a loved one to take a hearing test, it is important for you to know the other reasons for making that happen. Long term unchecked hearing loss can cause auditory deprivation (a condition that results in the brain “forgetting” how to hear and understand speech). 95% of people with hearing loss can be treated with hearing aids. Nine out of ten hearing aid users report improvements in quality of life. At HearUSA, our trained professionals can provide the proper testing to determine hearing loss. Call Toll-Free at (855) 237-6150 or visit hearusa.com to make an appointment.
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