FOR BREAKING NEWS VISIT www.qns.com MAY 5, 2016 • HEALTH • THE QUEENS COURIER 11 May is “Better Hearing Month” Help the ones you love come to terms with their hearing loss. Acknowledging hearing loss usually begins with complex reactions, but the first and most common one is denial. Although there are many reasons why people go into denial about hearing loss, the bottom line is: taking that first step to get a hearing test may confirm their worst fear – that they do, indeed, have a hearing loss. There are factors that make denial a logical mind set for many people. For example, hearing loss often progresses slowly. People don’t realize what they are missing in conversations and how many everyday sounds from the world around them they no longer hear - they subconsciously adapt to this subtle progression. It is a known fact that it takes about 7 years for someone to acknowledge hearing loss. They may even hear well in some situations – good acoustics, quiet atmosphere without background noise, one-on-one conversations with a familiar person who articulates clearly. This results in the rationalization that their hearing is fine. Denial can even be a tricky thing when that person uses it as a defense mechanism, causing them to point their finger outward: everyone else has the problem – the world “mumbles!” But most of the time the denial goes back to our society’s historical “taboo” of aging. How can we help our loved one move beyond denial? The best advice is - don’t push too hard. They will resist even more. After all, if someone is in denial then he/she truly believes nothing is wrong! So, if the idea of possible hearing loss and therefore having to get a hearing test is going down like the Hindenburg, take baby steps. First, find out where they are having the most trouble hearing and work on situations one at a time. Show them what they are missing as opposed to mocking or making fun of what you have observed. If the volume of a TV becomes too loud, look into assistive listening devices that can be used with TVs. Find a phone or handset with stronger volume control if they are missing phone calls. Or, if they can’t hear the door bell, alarm clock or smoke alarm, look into visual/ vibrating alerting systems. Use safety as the motivator to get them to consider taking that hearing test. These are the first steps to get people to be aware of their hearing loss and of what they can do about it. As the person who is trying to get a loved one to take a hearing test, it is important for you to know the other reasons for making that happen. Long term unchecked hearing loss can cause auditory deprivation (a condition that results in the brain “forgetting” how to hear and understand speech). 95% of people with hearing loss can be treated with hearing aids. Nine out of ten hearing aid users report improvements in quality of life. At HearUSA, our trained professionals can provide the proper testing to determine hearing loss. Call Toll-Free at (855) 237-6150 or visit hearusa.com to make an appointment. You’re invited to the MAY IS BETTER HEARING MONTH CELEBRATION! Monday, May 2nd – Friday, May 13th Experience Effortless Hearing with the NEW Siemens primax Hearing Aids! • Primax is clinically proven* to make understanding speech easy and effortless in every situation. • Experience better than normal hearing** in noisy situations – like restaurants! • New features make sounds come alive – perfect for listening to or playing music! FREE iPad mini 4 (retail value $399.99) with a purchase of a pair of Siemens level 5 or 7 primax digital hearinga ids. Offers cannot be combined. Excludes previous purchases. Call for details. Offer expires 5/31/16. $1500 OFF Offers cannot be combined. Excludes previous purchases. Offer valid during event purchase of a pair of Siemens level 5 or 7 primax digital hearing aids. dates only. Offer expires 5/31/16. Call (855) 237-6150 for a FREE Demonstration of this brand new technology! Elmhurst: 91-31 Queens Blvd., Ste. 214 Howard Beach: 160 -10 Cross Bay Blvd. Call Toll Free: 855.237.6150 Welcome Health First, Touchstone, Wellcare, GHI Emblem members, HIP and Medicare Advantage HMO plans. Attention all NY State and Federal Employees, Retirees and Spouses: You may be eligible for hearing aids at minimal or no cost. Call us for more information! Extended hours available upon request. * An independent clinical study in the US has shown that primax provided a significant improvement in ease of listening in demanding listening environments. A newly developed methodology using objective brain behavior measures (Electroencephalographic data), showed a significant reduction in listening effort for mild to moderate hearing impaired subjects using primax hearing aids in speech-in-noise situations applying advanced features such as Narrow Focus and EchoShield. ** Primax has the complete set of premium features and powered by binax. Two clinical studies have shown that binax provides better than normal hearing in certain demanding environments (University of Northern Colorado, 2014; Oldenburg Hörzentrum, 2013): Speech Reception Thresholds (SRT) in cocktail-party situations improved up to 2.9 dB for wearers with mild to moderate hearing loss using Carat binax or Pure binax hearing aids with narrow directionality, compared to people with normal hearing. www.hearusa.com © 2016 HearUSA, All Rights Reserved.
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