Force I decided to become a certified personal trainer to supplement my income between performance gigs. It seemed a natural progression and something I would be great at. I had no idea I would become so successful so fast. Within a year, I had 10 long-term clients and sometimes see six clients a day. It became clear in a session with one particular client, Ruxandra Giumanca, that I had to expand. I started delegating my overflow clients to my dancer friends who were personal trainers, and Ruxandra and I decided to build up my business together. Her business operations and accounting background coupled with my marketing and leadership experiences became a great combination. We then asked my long-time friend and co-dancer at On the Move Entertainment, Christina, to join us as well. Christina had just received her yoga certification, and was ready for a new phase in life. We formed the Female Fitness Force LLC in February of this year, and have already grown into quite a force. Do you find that western Queens is receptive to in-home personal training? Very much so! I find that once people realize they don’t have to go to a gym, they have a new outlook on reaching their health and fitness goals. We help them find a style and a trainer that’s right for them, and then we make sure they reach their goals. We don’t show up for an hour and leave. We coach our clients through their lives. I’m always texting and emailing with my clients, asking what they had for lunch, how many drinks they had at the party, how did the dress fit? We become part of their decision-making process. It truly is like having a friend come over to exercise with you and help you decide what’s for dinner. What do you think makes you unique in the Astoria fitness community? One of the great things about Astoria is that there are so many great health clubs, yoga studios, and fitness classes. We focus on coaching the men and women who don’t want to go to the gym. They don’t like people watching them do Zumba. They don’t want the men in the ‘guy area’ watching them do weighted squats. The women don’t want to have to tie a sweatshirt around their waists. Also, people are busy. If you only have four hours between the time you get home from work and bedtime, going to the gym is usually the thing that gets cut from the list. Because we come to you, you can literally fit everything in. You can stir your soup that’s cooking on the stove during your water breaks. You can write a to-do list while we take a quick breather. Believe it or not, I’m actually one of those people who, despite my love for fitness, hates going to the gym. I just don’t want people watching me exercise. I’m too self-conscious. We want people to know that it’s totally okay if you don’t like going to the gym. There are many ways to stay fit right at home, and that’s what we show you. How do you see your business developing and growing? Our growth strategy includes building a force in a variety of cities across the United States. We also are in the midst of filming a variety of free YouTube videos so people can work out with us, and learn some health tips right from home. They are quite entertaining and informative. By the end of this year, we will also be releasing a very affordable and entertaining Pilates video series that will be available to purchase through our website. For more information on B and her talented team of women: Female Fitness Force LL C Femalefitnessforce.com 844-FFFORCE • [email protected] Owners: Barbara Serbes, Founder & President Ruxandra Giumanca, Director, Business Operations & Finance Christina Morales D’Arce, Project Manager
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