Bringing It To You: Female Fitness Force By Hayley Bridgewater I have always been impressed with the ability for the small business owner to find a need and fill it, especially here in western Queens. We live in a community of fearless and passionate entrepreneurs ready to grab their spot in the business landscape. This is especially true of our fitness community. Now I will admit, I am a gym girl. The environment focuses me, challenges me, and generally pumps me up. But I do realize that there are people who want fitness to be a part of their routine, but abhor going to a fitness facility, studio, or even for a run in the park. If this sounds like you, if your comfort zone is in your home, rooftop, or backyard, the Female Fitness Force could be your perfect fit. Led by Barbara “B” Serbes, the Female Fitness Force is a team of 12 independent trainers and a health coach with various specialties, including yoga and ilates. All trainers are fully certified, insured and have CPR certifications. In addition to spending some time working out with me, their lovely and exuberant leader, B, shared with me the inspiration behind the FFF and her hopes for the future. 32 | BOROMAG.COM | JULY 2014 How was fitness introduced into your life? My fitness background dates back to my childhood. I grew up on a horse farm in New Jersey, which my brother and I turned into a sports complex, complete with basketball and sand volleyball courts. I played competitive softball for 12 years, and received a softball scholarship to Philadelphia University. I was a cheerleader from second grade through my senior year of college, and also have 12 years of dance training. My background in dance, cheerleading, and sports really shaped my adult life and the way that I carry myself. Things like discipline, body alignment, how my muscles work, and the importance of core strength, posture, practice, and teamwork. As captain of both my softball teams and my cheerleading squads, I developed special talents and tools that are essential for leading a team, which are coming in handy as I lead the Female Fitness Force into the future. What led you to establish this type of business? How long have you been operating? I became a personal trainer after dabbling in the fashion industry, where I was a Licensing Manager at Tommy Hilfiger. It soon became clear to me that sitting in a cubicle wasn’t what this dancer/athlete was supposed to be doing. I began dancing and performing for various entertainment companies and singing in a number of bands. It was during that time that BODY & SOUL Barbara Serbes and Hayley Bridgewater
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