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“I know that Long Island City has a lot
of parks, but … when it rains or when it’s
cold, with the children, there’s nowhere
to go to play,” she lamented — a sentiment
which other New York parents can
no doubt relate to.
For that reason, the store was a passion
project for Yeh, who not only works a fulltime
day job in addition to Mini Land Play
but also has a young baby and a toddler.
In fact, her 3-year-old daughter was the
reason she wanted to open an indoor children’s
space: “I just want her to be happy,”
Yeh said. “Someplace to play in the winter
time, on snowy days, rainy days — so she
doesn't need to get locked up in the apartment.”
Her 3-year-old, by the way, is Mini
Land Play’s “manager,” whom Yeh jokingly
hired to run the store.
The name itself, Mini Land Play, came
from the Korean cartoon “Robocar Poli,”
which Yeh’s daughter watches. She explained
that there is a character named