King of New York It’s 3 p.m. on a Friday, and there is a line from the register all the way to the front door. Cooks on the line are plating falafel, slathering smears of hummus and slicing roasted meats off the rotating spit. All the while, Fares Zeideia is singing, “I Love Rock and Roll” along with Joan Jett, who is piping out through the speakers overhead. Zeideia, better known as The King of Falafel, officially opened the first brickand mortar space for his award-winning falafel and shawarma on Saturday, Jan. 30. Sharing the block with Parisi Bakery, the restaurant is located just around the corner from the space where loyal fans anxiously wait for plates of the delicious grilled meats from the truck that has been serving New York City for the past decade and a half. “I moved to New York City from Story & Images By Bradley Hawks 30 I BOROMAG.COM I february 2016 Fares Zeideia food & drink
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