18 LONGISLANDPRESS.COM • DECEMBER 2020
LI NONPROFITS PIVOT AMID PANDEMIC
“We had to shift gears and create a vision
that was able to engage long-term
contributors and new contributors,”
Gargano said. “And trying to maintain
COVID safety.”
Nothing beats being there and events
remain effective ways to raise money,
but groups have often gone virtual.
“COVID-19 took all of us by surprise,”
said Susan Munro, assistant vice president
of constituency programs for the
Northwell Health Foundation. “We were
concerned about how we would sustain
our fundraising efforts.”
Northwell adapted, creating a COVID-19
Emergency Fund, raising $34.5 million
from 17,000 donors and helping to secure
small and larger contributions.
The organization transitioned its Northwell
Health Walk to a virtual fundraiser,
raising more than $1 million for its
COVID-19 Emergency Fund.
Rather than canceling the Feinstein Summer
Concert, Katz Luncheon and Fashion
Event, and Constellation Gala, Northwell
“evolved all of them into high-end video
productions that raised significant support
for Northwell,” Munro continued.
The system even transitioned its Ladies’
Day Out shopping event into a virtual
shopping week with a percentage of
proceeds benefiting Northwell’s women’s
health initiatives.
Family and Children’s Association (FCA),
one of the largest and oldest health and
human services agencies on Long Island,
based in Mineola, sharpened the focus of
fundraising.
“We had to be very specific and targeted
in our ask,” said Dana Jarrett, FCA development
associate. “Before, we could be
general.”
FCA, through its COVID assistance
fund, raised money for items like Google
Chromebooks for children in homeless
shelters.
“We sent pictures to the donors of the kids
who got the Chromebooks,” Jarrett added.
FCA transformed its scholarship appeal
event from a breakfast to a campaign,
including a Zoom call where donors
met recipients who obtained $2,500
college scholarships. It transformed
its pre-Thanksgiving Fall Harvest Celebration
gala into a Gifts of Gratitude
Campaign, raising more than $100,000.
Island Harvest Food Bank developed a
taste for tech, shifting its Taste of the
Harvest to a virtual event with three
chefs — David Burke, Claudia Fleming,
and Guy Reuge — slated to teach cooking
online Dec. 9.
“The food and ingredients for preparation
of the meal will be delivered to
event participants,” according to the
group. “From the comfort of their own
home, they will have the opportunity to
prepare a three-course meal with the
help of each of the talented chefs.”
While groups got innovative, golf didn’t
go away. Northwell held two golf events
with COVID-19 safety protocols, no dinners
or gatherings, and FCA held one
with 32 foursomes, grossing $117,000.
“Everybody wore their masks. We had a
way to do social distancing,” Jarrett said.
“One person in a golf cart. People had to
bring their clubs.”
The Over 50 Fair, run by Barbara Kaplan,
went virtual in September, raising
$3,100 to benefit the Interfaith Nutrition
Network.
“They’ve been doing food and fund drives
at the Over 50 Fair since 2012, as well as
some of the All Kids Fairs,” Kaplan said.
Meanwhile, the Cinema Arts Centre
in Huntington got a $50,000 National
Endowment for the Arts CARES grant
and planned an online fundraiser with
movie star Elliott Gould.
“It’s going pretty well,” said Dylan Skolnick,
Cinema Arts Centre’s codirector. “We’re
not rolling in dough, but we’re still here."
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