20 LONGISLANDPRESS.COM • SEPTEMBER 2020
SCHNEPS INSIGHTS
GROW YOUR BUSINESS
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BY BRIAN O'CONNOR
The bounce back for New York businesses
is coming.
“The minute it’s safe to come out and
play in New York, New York will
resume,” said Shark Tank real estate
agent Barbara Corcoran in a May Q&A
hosted by New York Residential Agent
Continuum. “New York always comes
back because somebody always wants
it. The somebody changes but somebody
always wants it.”
So, the “when” is uncertain, but it’s
coming.
To help prepare local businesses for a
return to semi-normalcy, we introduce
“Schneps Insights — Grow Your Business.”
In this column, we’ll be sharing
the lessons we’ve learned about building
an audience, a customer base, in the
hopes that you can apply them to grow
your audience and your business too.
OUR BACKSTORY
In many ways, we are just like you.
Our backstory begins in 1985 when
The Queens Courier debuted. Like so
many small businesses, it started on
a shoestring budget ($250), with ads
taken out by friends and relatives of
publisher Victoria Schneps-Yunis.
Sound familiar?
Today, that small seedling of a local
newspaper has grown into a mighty
oak of dozens of websites, community
newspapers, daily newspapers,
magazines, events, and, during the
COVID-19 crisis, webinars. We reach
more than 4 million unique visitors
each month, with more than 300,000
email subscribers receiving our
newsletters each day and hundreds of
thousands more following our social
channels.
We’ve come a long way from that local
Queens newspaper, but the mission
has not changed.
How have we done it?
1. By producing local news from authentic
and trusted sources — trustworthiness
is the DNA of all successful
brands and businesses.
2. We recognized the importance of being
relevant in the digital world — now
more than ever. It takes the investment
of time, energy and dollars to focus on
improving with the times and staying
ahead of the curve.
During this lockdown, it’s time for
business owners to regroup, assess
what your strengths and weaknesses
are, and to fill in the gaps that exist in
your marketing and customer acquisition
strategy.
The first step? We’ll deal with that in
our next column — how to craft an
email to your customers to announce
your reopening plans.
Interested in discussing your digital
strategy and goals? Have ideas about
what you’d like Schneps Insights to
cover? Let’s talk!
Contact us at schnepsmedia.typeform.
com/to/pdRigJ
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