Bronx Terminal Market, Museum ring in holidays
BY CARLOTTA MOHAMED
The Bronx Terminal Market kicked
off the holiday season unveiling its annual
‘Winter Wonderland”’with a special
tree lighting ceremony on Tuesday,
November 19, followed by an
announcement of the opening of the
Hip-Hop Museum.
The Bronx Terminal, the one-stop
shop destination in the south Bronx,
welcomed the community to celebrate
the holiday season with music by
WBLS, winter crafts with the Bronx
Children’s Museum, art projects with
Bronx Native, pictures with Santa,
and giveaways by local retailers and
more.
On Friday, December 6, visitors
will be able to view the exhibition for
the new universal Hip-Hop Museum,
which will offer a one-of-a-kind immersive
AR experience as a tribute to
Hip Hop’s creative and socioeconomic
impact on today’s global economy.
Karen Auster, founder of Auster
Agency, who leads the programming
at the Terminal Market, fostered the
idea and brokered the relationship.
“For many years the Bronx Terminal
Market has been devoted to producing
cultural programming for the
entire community,” Auster said. “Hip
Hop was born in the Bronx so having
the Bronx Terminal Market as the
fi rst exhibition location for the Universal
Hip Hop Museum is a huge honor
and we are thrilled to kick off the holidays
with this great news at the annual
Winter Wonderland event!
Related Companies and The Universal
Hip-Hop Museum announced
the 2,350 square-foot exhibition will include
a timeline of the genre’s history,
artistic murals depicting the roots of
Hip-Hop and classic artists, a replica
of the IRT No. 4 subway train, a giant
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Aerosol spray paint canister installation
representing the culture’s history
through graffi ti, a virtual DJ stand for
visitors to test their musical skills and
more.
“We are thrilled to partner with the
generous team at Related Companies
and Bronx Terminal Market to bring
the Universal Hip-Hop Museum to life
at this marquee location,” said Rocky
Bucano, executive director of The
Universal Hip-Hop Museum. “Kurtis
Blow, LL Cool J and I fi rst walked the
space with Auster a few short months
ago and we instantly knew it was the
perfect space for our inaugural exhibition
prior to the opening of our permanent
location in 2023.”
Bucano said its important to share
the history and message of Hip-Hop,
and they’re ecstatic to bring part of the
museum to the Bronx and the world
early.
For the month of December, the
space will also celebrate the 40th anniversary
of Kurtis Blow’s song, ‘Christmas
Rappin.’ Visitors will also get a
fi rst look at the future permanent Universal
Hip-Hop Museum with a virtual
tour of the space and a 3-D model.
Avi Kollenscher, senior vice president
of Related Companies, a global
real estate and lifestyle company, said
their mission to celebrate and preserve
the local and global history and future
of Hip-Hop not only honors the Bronx
and it’s role in the history of music, but
it helps to further establish the area as
a thriving community.
“We are extremely proud to be a
part of it and excited that we were able
to make it happen as part of our holiday
celebration,” Kollenscher said.
The museum is slated to break
ground in 2020 and open in 2023 at
Bronx Point.
A large crowd gathered at the Bronx Terminal Market on Tuesday, Nov. 19, for the special tree
lighting ceremony and a photo-op with Santa Claus. Photo courtesy of Auster Agency
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