NYC & Company lights boros Rainbow for WorldPride
Lighting up the boroughs. Photo courtesy of NYC & Company
Avoiding caregiver burnout
Caring for an older family member
can be one a very rewarding
experience. But it can also become
stressful at times.
This is especially true if caregivers
have health problems of their
own, have children to care for or
have jobs; providing care for an
older person can lead to excessive
physical or emotional fatigue, called
“caregiver burnout.” It is important
to get help before caregiving becomes
overwhelming. Here are some
tips for you if you’re caring for an
older adult.
• Get Information from Healthcare
Professionals Who Specialize
in the Care of Older Adults
Many older people have multiple
health problems. This can make
managing their care more complicated.
It’s helpful to accompany the
older adult to their medical appointments
to learn about their health
problems and how these are likely to
change over time.
• Help your loved one help himself
BRONX TIMES REPORTER, J BTR UNE 21-27, 2019 47
or herself
You can make it possible for
an older person to keep doing certain
things independently by doing
things as simple as putting a no-slip
seat in the shower or bathtub; installing
“grab bars” in the bathroom
and near the bed; moving things to
lower shelves; or getting easy-grip
can openers and other utensils.
• Ask trustworthy family, friends
and neighbors for assistance
Ask family and friends for help,
and accept help if it is offered. Explain
what needs to be done, but try
not to criticize if others don’t care
for the older person in exactly the
same way you would. The important
thing is that their needs are met.
• Take care of yourself, too
Take time to eat well, exercise,
and relax and enjoy yourself - these
are key to avoiding burnout. Look
into “respite” programs to allow
yourself a short break. Also know
the warning signs of depression and
get help if needed.
• Try not to take it to heart.
Don’t take it personally If an
older person has dementia or other
mental or emotional problems, they
may get angry or say hurtful things.
Remind yourself that this is because
of the illness.
• Talk about it
Talking about your experiences
and feelings can make caregiving
less stressful. Consider joining a
caregiver support group in your
area.
Brought to you by Montefiore Medical
Group, R.A.I.N. and the Hartford
Institute for Geriatric Nursing
@ NYU, based on American Geriatric
Society materials.
NYC & Company, the offi cial destination
marketing organization
and convention and visitors bureau
for New York City, is facilitating
rainbow lightings across all fi ve
boroughs—a fi rst for the organization—
in celebration of the queer
community and the fi rst WorldPride
in the United States. Throughout the
month of June, approximately 4 million
visitors in addition to locals will
witness an awe-inspiring expression
of LGBTQ+ representation and acceptance
across the Bronx, Brooklyn,
Manhattan, Queens and Staten
Island, aligned to the monumental
celebration and the Stonewall Uprising’s
50th anniversary.
“New York City is the birthplace
of the modern LGBTQ rights movement
and has played a signifi cant role
in the progress the global movement
has made. This month our City will
host WorldPride to commemorate the
50th Anniversary of the Stonewall
uprising. Lighting our skyline will
remind LGBTQ people around the
world that New York City will always
be a beacon of hope and a place to call
home,” said Mayor Bill de Blasio.
“Hosting the fi rst-ever US World-
Pride during the 50th anniversary of
Stonewall will be a profound and historic
moment for the LGBTQ+ community
in New York City and around
the world,” said Fred Dixon, NYC &
Company’s president and CEO. “We
are so grateful to all of our lighting
partners for commemorating this
signifi cant milestone and helping us
welcome as many as 4 million travelers
who will experience our city’s
diversity, inclusivity and vibrant
spirit.”
*Below are the 18 partners activating
LGBTQ+-inspired rainbow lightings
throughout June, with projected
dates and boroughs included:
Barclays Center: June 24-26; June
29-30. Brooklyn
Bloomberg Headquarters: June
30. Manhattan
The Bronx Borough President’s
Offi ce: June 25–30. The Bronx
City Hall. June 10- 30. Manhattan
Coney Island Parachute Jump in
cooperation with Luna Park NYC:
June 26–30. Brooklyn
Empire Outlets: Every evening
through June 30. Staten Island
Empire State Building: June 30.
Manhattan
Helmsley Building: June 24–30.
Manhattan
Hutchinson Metro Center: Every
evening through June 30. The Bronx
Javits Center’s Crystal Palace:
June 26–30. Manhattan
Madison Square Garden: June 30.
Manhattan
One Bryant Park: June 28–30.
Manhattan
One World Trade Center: Base,
June 26–30; Spire, June 28–30. Manhattan
151 West 42: June 28–30. Manhattan
Pershing Square-42nd Street Viaduct
(Grand Central Partnership
& MTA Metro-North): June 26–30.
Manhattan
Pier 17: June 26–30. Manhattan
Resorts World Casino New York
City: June 30. Queens
Weylin, together with Brooktech:
June 26–30. Brooklyn
The fi ve-borough lighting is part
of NYC & Company’s larger destination
marketing initiative Project
Rainbow. This unique effort empowers
member businesses to unify their
branding in celebration of World-
Pride and in solidarity with all that
it represents. Attractions, bus tour
operators, cultural organizations,
entertainment entities, hotels, restaurants,
transportation providers
and more received creative assets to
include on consumer-facing materials
and recommendations on how to
show support during WorldPride.
Project Rainbow will be amplifi
ed throughout June by supporters
across the fi ve boroughs, including
but not limited to: NYC Ferry in cooperation
with the Economic Development
Corporation; MTA with limited
edition MetroCards; Barclays
Center, which hosts the WorldPride
Opening Ceremony on June 26; The
Metropolitan Museum of Art; Snug
Harbor Cultural Center & Botanical
Garden; Staten Island Museum; The
Bronx Beer Hall; LaGuardia Airport
Terminal B; Downtown Brooklyn
Partnership; The Tour at NBC Studios;
Hornblower Cruises & Events;
Madison Avenue Business Improvement
District; The Alliance for Downtown
New York; 49 cooperative Hilton
hotels citywide, Wicked and more.
Readers interested in following and
joining the online conversation celebrating
the LGBTQ+ community in
NYC throughout the month of June
can use hashtag #NYCProud, tag @
nycgo and mention Project Rainbow
in the caption on social media, or
submit photos for the WorldPride social
wall here.
Another NYC & Company marketing
and destination management
effort connected to the festivities
is a partnership with six Broadway
shows—Beautiful: The Carole
King Musical, Chicago, Come From
Away, Frankie and Johnny in the
Claire de Lune, Hadestown and King
Kong—plus Rock Steady Farm on
the Proudly Sustainable campaign.
Each participating production created
a thematic message to encourage
responsible travel to NYC during
WorldPride and beyond. The creative
is currently displayed on LinkNYC
screens across the fi ve boroughs.
Among other efforts, NYC & Company
has dubbed 2019 the Year of
Pride to spotlight exhibitions, events
and activities at cultural organizations
across the fi ve boroughs before,
during and after the offi cial events
in June. The Communications team
also traveled the world and the nation
promoting WorldPride at 15 press
conferences over the past year. The
destination’s recognition of the LGBTQ+
community extends throughout
2019 and always.
For information on WorldPride–
specifi c events, visit nycgo.com/
worldpride.
For all things LGBTQ+ in NYC,
visit nycgo.com/lgbtq.
/nycgo.com
/lgbtq