Gourmet ice cream can be a real challenge. How do you create interesting avors that push the envelope, yet hold enough mass appeal to sell entire batches at a pop-up market? ese are some of the questions Ken Lo and Paul Lim faced when they decided to startup Ice & Vice, a pop-up ice cream shop which will be joining the LIC Flea this winter. BORO: What days will you be at the LIC Christmas Flea? I&V: We will be there every Sunday for the duration of the holiday ea. BORO: What are your winter avors? I&V: We’re very excited about our winter menu! As is our usual style, we’ll be going outside the box, and really breaking tradition. We’re exited to play on things like apple and shiso, tea and lemon charcoal, and guava, just to drop some hints. We’re also excited to be working with other LIC holiday ea vendors on collaborative o erings. BORO: What excites you most about the holiday Flea? I&V: We’re really excited to see some of our old friends that we vended with during the summer, and see what they’re o ering this season. More importantly, we’re really excited to be back with the LIC and Queens community and celebrating the holidays together. Community support Honeydew melon, prosciutto, and white balsamic ice cream has been tremendous for us since the very start, and we’re excited that it’s continuing in to the holiday season. We’re ecstatic that we can be part of the “shopping local” philosophy, and looking forward to our fans and the community enjoying our ice cream while they’re shopping the ea. BORO: Which avor would Santa most enjoy, and why? I&V: He’d probably enjoy ‘Afterschool Special’, which is a malted vanilla with a fruity pebble crunch. is avor was designed with children in mind and we really drew from our fondest childhood food memories – milkshakes and fruity pebbles for breakfast. e avor is quite whimsical, just like Santa. A jolly man like him de nitely has an inner child—I mean he gives out gifts for a living, and would really appreciate our children’s menu! How can a man who enjoys children so much not enjoy a avor for kids?
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