46 The QUEE NS Courier • business • november 14, 2013 for breaking news visit www.queenscourier.com ▶business THE FAIR: CELEBRATING 75 YEARS OF QUALITY, VALUE AND SERVICE BY JOHAN HAMILTON Seventy five years and still going strong. When Sidney Gerson first opened in front of the World’s Fair in 1938, his store was originally meant to be a simple curtain shop. Because he only had space for a relatively small sign, his shop became known simply as, “The Fair.” However, as the years went on, The Fair went on to become something much more. Now, 75 years later, The Fair is not only an iconic Queens location, but a shining example of what a family-owned business can achieve. As time progressed, The Fair expanded not only in size, but in terms of its merchandise. In 2006, it moved to The Shops at Atlas Park, and with the help of Sidney’s sons, Fred and David Gerson, The Fair went from being a tiny store that sold curtains to a one-stop shopping location for everyone’s home needs. “We carry the finest merchandise from the world’s most trusted manufacturers,” said Jake Gerson, son of Fred Gerson. “Although much has changed in terms of our merchandise and locations, what hasn’t changed is our dedication to our founder’s principles ROCKROSE’S LINC LIC A TASTE OF LUXURY BY JOHAN HAMILTON The Rockrose Development Corporation is bringing luxury to Long Island City with the first building in a brand new residential complex that offers breathtaking views of the Manhattan skyline and a world full of unique amenities. Rockrose is a real estate developer headquartered in Manhattan. It develops residential and commercial sites all over New York City, and covers every step of the development process. This includes not only ground-up planning, but also the locating, designing, construction and management of sites. Rockrose is involved from a project’s conception to the finished product, and also stays on to continue management of the finished project. Rockrose’s latest project is a new residential complex in Court Square in Long Island City, which is sure to add more character to an area already brimming with culture. “A lot of our construction activity right now is in Queens and Long Island City, and we’ve always been a pioneer of new neighborhoods,” said Paul Januszewski, Vice President of Planning and Government Relations. “For example, we were among the first to start building luxury buildings in the West Village, and we were also one of the first to start building residential buildings in Lower Manhattan. We own buildings in Battery Park City, The Archive in West Village, and we were also the first developers over on the waterfront in Long Island City. Right now we’re focused on Court Square.” The first building in the new complex is called Linc LIC, a 42-story tower with 709 luxury apartments. Located at 43-10 Crescent Street, Linc LIC is within walking distance of seven subway lines, and also features views of the East River, the surrounding neighborhood, and the iconic New York City skyline. Of the 709 available units, 174 are studios, 392 are one-bedroom, 120 are two-bedroom, and 23 are three-bedroom apartments. Many of the apartments have balconies, and the parking garage has 175 available spaces. “This is an area of proven and untapped value,” said Justin Elghanayan, president of the Rockrose Development Corporation. “We are adding qualitatively and quantitatively to the vibrant core of the growing Long Island City residential community. These distinctive and attractive new homes will also offer exceptionally convenient access to Manhattan, literally a five-minute subway ride away.” In addition to the residencies, Linc LIC also offers a fitness center, basketball and squash courts, tenant lounges, roof deck, a Wi-Fi lounge and screening room, residential park and a children’s playroom. Linc LIC was designed by Avinash K. Malhorta Architects, with interiors by Moed de Armas Shannon. Rockrose Development Corp is headquartered at 666 5th Avenue in Manhattan, and for more information on Linc LIC visit www.linclic.com. Photo Courtesy the Rockrose Development Corporation Located at 43-10 Crescent Street, Linc LIC is within walking distance of seven subway lines and offers numerous amenities. BUSINESS in the NEWS of quality, value and service. We take pride in being one of the last and best of the ‘mom and pop’s.’” Today, The Fair offers a wide range of linens, giftware, and everything from ready-made kitchen curtains and draperies to custom-made blinds, shades and complete window treatments. It also offers shop-at-home and installation services. As a longstanding and proud member of Queens, The Fair is also very active in the community. It eagerly helps local schools and organizations with fundraising and other community events, and Fred Gerson was one of the founding members of the Myrtle Avenue Business Improvement District in the early 1970s. “We are now serving our third generation of customers and looking forward to providing you with everything you need for your home,” said Jake Gerson. “My father and brother Danny take a lot of pride in hearing from our third and fourth generation customers, and hearing stories of how many of them have fond memories of shopping here with their parents and grandparents.” The Fair is located at 71-03 80th Street in Glendale. For more information, please visit www. thefairhome.com. Photo Courtesy the Gerson family The Fair is proudly serving its third generation of customers. BUSINESS in the NEWS
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