38 The QUEE NS Courier • business • august 8, 2013 for breaking news visit www.queenscourier.com ▶business KING YUM: 60 YEARS OF QUALITY MEALS When the doors of King Yum first opened on Union Turnpike nearly 60 years ago, the Eng family planned to bring their traditional Chinese cuisine to the neighborhood. But they could not have predicted the overwhelming support Touro student receives top award Steven Elrod, a third-year Doctor of Pharmacy in Public Health Pharmacy Practice Award” from student at Touro College of Pharmacy in Harlem, the United States Public Health Service (USPHS) was recently awarded the prestigious “Excellence for his work in healthcare education. Elrod has traveled to the slums of India to counsel residents on how to use medications; spoken to children in Harlem about healthy eating as part of a national campaign; visited high school students in Staten Island to spread the word about the dangers of popping pills; and researched grocery store circulars in the poor neighborhoods of East Harlem, comparing them with those on the wealthier Upper East Side. Atop these extracurricular activities and his course load, Elrod also found time to organize an intramural basketball program for Touro College. Bestowed annually, the USPHS award recognizes pharmacy students’ contributions to public health pharmacy practice and encourages them to be active in advancing public health - especially in meeting the objectives of the National Institutes of Health’s “Healthy People 2020” campaign. The campaign provides 10-year objectives for improving the health of all Americans. “Your work in providing healthcare education and screening in underserved communities locally and abroad demonstrates your passion and dedication to the profession of pharmacy and public health,” wrote to RADM Scott F. Giberson, U.S. Assistant Surgeon General at USPHS, in his congratulatory letter to Elrod. Elrod, a Harlem resident, said he was “very flattered” at receiving the award. “There are a lot of pharmacy students who do a lot of great things,” he said. “I was enthralled…it was just a beautiful gesture and I couldn’t have appreciated it more.” Photo Courtesy Touro College Dr. Stuart Feldman, dean of the Touro College of Pharmacy; Steven Elrod; and Dr. Jerry Zee, Regional Pharmacist, Centers for Medicare & Medicaid Services, who presented the award. PLURRO APP: CRE ATE A CASH MOB Plurro has introduced a completely new way for people to connect with the brands they love, both large and small –- Cash Mobs. Through the Plurro app (available on Apple devices, with Android coming soon), people can unlock the power of the crowd physically around them to create real-time discounts that get larger as more people come to the Cash Mob. “The steady rise in mobile apps catering to shoppers has caused a significant change in consumer behavior,” said Kim Muhota, CEO of Plurro. “This change has been rapid and disruptive, especially for local businesses and retailers, which we cater to first and foremost. Plurro provides a way for local businesses as well as larger brands to attract new and returning customers via mobile, helping to build the community while also enabling people to save money doing things they already love, like shopping, dining and going to the movies.” How Plurro Works: • Plurro enables consumers to choose a business they want to go to (anything from apparel to dining), and when they want to go. • Cash Mobs, which can be started by anyone, are groups of people (friends, colleagues, neighbors, family or even strangers) that go to the business around the same time. • Once a Cash Mob is started Plurro broadcasts it in real-time to other individuals in the immediate vicinity, so the Cash Mob can grow in size. • The more people who attend a Cash Mob, the greater discount everyone receives (ranging from 20 percent to 50 percent). • Any business, big or small, can participate in a Cash Mob, from a sandwich shop to a car dealership. Plurro works with a business behind the scenes, making the process simple and automated. Discounts are negotiated and set in advance, and can range anywhere from 20 percent to 50 percent. The first Cash Mob at a business can take up to 24 hours to arrange, but subsequent Cash Mobs can occur immediately and in real-time. For the first time, businesses ranging from local restaurants and retail stores to larger brands, such as BMW and Toyota, can leverage the power of crowds to offer discounts that people want. It’s the best of “Black Friday” in real time; giving customers exactly what they want, when they want it, where they want it. from the local community that would come in the years to follow. Family owned and operated since the beginning, King Yum is now run by Robin Eng, a second generation Eng family chef. A true testament to the menu offerings at King Yum, Robin was classically trained at the Culinary Institute of America. In every dish, he blends the old world style with the new world style of cooking, in an effort to bring every guest the best of both worlds. The menu specials change weekly to ensure an exciting variety, and the classic menu options cover a range of savory Chinese meals. Whether you’re seeking traditional Cantonese comfort foods or Szechuan and Hunan dishes, there is something to suit all tastes and dietary needs. The restaurant even offers an extensive gluten-free menu. The restaurant’s Polynesian-style decor is warm and inviting. Before or after sitting down for dinner, many guests stop by King Yum’s traditional tiki bar for a cocktail. On Friday evenings, when the restaurant remains open until midnight, King Yum hosts a Karaoke event. To join the King Yum mailing list and receive updates on more special events at the restaurant, visit www.kingyumrestaurant.com. King Yum 181-08 Union Turnpike Fresh Meadows, NY 11366 718-380-1918 www.kingyumrestaurant.com BUSINESS in the NEWS
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