FOR BREAKING NEWS VISIT www.queenscourier.com APRIL 9, 2015 • THE QUEENS COURIER 11 LIGHTING THE WAY Queens-based design studio surpasses $22K Kickstarter goal for Brick Lamp product BY CRISTABELLE TUMOLA [email protected] @CristabelleT A Queens-based design studio is using Kickstarter to help turn a bright idea into a best-selling product. HsinChun Wang and Ye Liu founded HCWD Studio in Sunnyside as a parttime venture in 2010, fi nally going fulltime just over a year ago, and is currently in the process of moving to Astoria. The design duo began making one-ofa kind pieces, such as conceptual furniture, that they showcased in galleries and design shows, and have also done landscape and interior design work, but eventually they wanted to make more affordable, mass-produced products. “Doing a conceptual project is fun, but it’s away from people’s everyday life,” Wang said. As part of that effort, the studio has come up with several lighting products including its latest — Brick Lamp — and has turned to the fundraising site Kickstarter to help its production. “The objective is to capture the moment of light — being concealed and revealed. This unique lighting design would turn a quotidian routine into an enriching experience, providing an unexpected, fun quality to a daily object,” a description of the product reads on its Kickstarter page. As its name suggests, the LED lamp is shaped somewhat like a brick, with beveled sides so it is easy to grab and handle. The light has no on or off switch and is activated when it’s on its side; it can also be fl ipped upside down to let the side with the light shine upward. “It’s practical and has everyday function, Photo courtesy of HCWD Studio but people can still play with it,” Wang said. A prototype of the light charged via an electric socket, but Wang said they wanted to create a more modern product so they not only downsized the lamp but also decided to make it more portable. They put in a built-in battery, which charges using a USB plug and has up to fi ve hours of usage. In the last year, HCWD Studio showcased prototypes of the Brick Lamp at design shows and fairs around the world and on March 11 launched their Kickstarter campaign to help with the investment required to mass produce the product. Between word of mouth from friends and design contacts, and being selected as a Kickstarter staff pick, they were able to reach their $22,000 goal within about 10 days. The Kickstarter ends on April 22, and has raised just over $26,000 as of April 6. With the extra money, they are hoping to create a fabric cord and additional fi nishes for the lamp. Those that pledge $99 to or more will receive a Brick Lamp, which comes in concrete, walnut and a special edition aluminum version. The studio plans on selling the concrete lamp for $110, the walnut for $145 and the aluminum for $300, and hopes to get it into other stores soon, and one day open their own outlet. Wang admits the lamp isn’t for everyone — it’s for those who appreciate high-end products, he said, and “like the shape and innovation behind it.” Great rates like ours are always in season. 24-Month CD 1.25%APY* At Flushing Bank, we’re small enough to know you and large enough to provide you with the great rates you’re looking for. Hurry, an offer like this can’t last forever. For more information and to find out about our other great offers, visit your local Flushing Bank branch, call 800.581.2889 or visit www.FlushingBank.com. $5,000 minimum deposit *New money only. APY effective April 2, 2015. Annual percentage yield assumes principal and interest remain on deposit for a full year at current rate. Minimum deposit balance of $5,000 is required. Funds cannot be transferred from an existing Flushing Bank account. Premature withdrawals may be subject to bank and IRS penalties. Rates and offer are subject to change without notice. Flushing Bank is a registered trademark
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