32 North Shore Towers Courier n September 2014 Benjamin Fried’s contribution to Bell Boulevard memorialized in street renaming BY ERIC JANKIEWICZ Bayside’s “unofficial mayor” Benjamin Fried will be memorialized Aug. 25 during a street renaming ceremony, according to Councilman Paul Vallone’s office. Vallone’s spokesman said that Fried, who died at the age of 98 last year, contributed to the healthy mix of commercial and residential areas in the neighborhood. The city is designating 43rd Avenue at Bell Boulevard — at the corner where Fried kept shop for 68 years until 2001 — as Benjamin Fried Boulevard. Fried’s civic life began in 1933 when he opened Benn’s Bargain Store — later renamed to Benn’s Hardware — on Bell Boulevard and he would eventually become active in many parts of Bayside. Along with his hardware store, Fried was also a local activist, according to Vallone’s spokesman. Fried led a successful rally in the 1970s to reopen FDNY Engine Company 306 on 214th Place and 41st Avenue. “Benjamin Fried was affectionately known as the mayor of Bayside and for good reason. His life was spent advocating for Bayside, his community, family and friends,” Vallone said. “Now as we co-name 43rd Avenue as Benjamin Fried Boulevard, we will always keep his memory alive.” Fried founded the Bell Boulevard Merchants Association and started the annual Children’s Holiday Parade. These all led to his unofficial mayor title, with his hardware business serving as the unofficial city hall. “The Fried family made sure Bell Boulevard remained a huge commercial shopping destination,” a spokesman for the Bayside Business Improvement said. “They’re able to perform this balancing act of making it a great commercial destination without overpowering the residential side of the neighborhood.” ACUPUNCTURE THERAPY IN THE COMFORT OF YOUR HOME I Have Been Treati ng Pati ents in The Towers Over 3 Years 18 Years of Acupuncture Experience Treati ng For: Arthriti s, Insomnia, Pain, Stroke Rehab, Stress, Anxiety, Depression, Nausea, Menopause, Smoking Cessati on, Sports Injuries, and other conditi ons CALL FOR FREE CONSULTATION 516-384-1336 • WWW.ACUNILA.COM The Lev Group at Morgan Stanley The Lev Group at Morgan Stanley Judy Lev Senior Vice President Financial Advisor Senior Vice President Corey D. Lev, CFP®, CRPC® Vice President, Wealth Management Financial Planning Specialist Financial Advisor 855 Franklin Avenue Garden City, NY 11530 516-227-2894 judy.w.lev@ms.com Risk management is not a do-ityourself Judy Lev 2014 Morgan Stanley Smith Barney LLC. Member SIPC. 01368P-N09/11 7177568 MAR002 07/12 job. Risk assessment is a complex process. It involves balancing risk and opportunity so that your choices translate into sound investment decisions. As Morgan Stanley Financial Advisors, we have the experience, knowledge and resources to help you maintain that balance. We can work together to identify risk, recognize how it could affect your portfolio and work towards minimizing its impact. Learn more by calling today to schedule a meeting with us. Financial Advisor Corey D. Lev, CFP®, CRPC® Vice President, Wealth Management Financial Planning Specialist Financial Advisor 855 Franklin Avenue Garden City, NY 11530 516-227-2894 judy.w.lev@ms.com Risk management is not a do-it- yourself job. Risk assessment is a complex process. It involves balancing risk and opportunity so that your choices translate into sound investment decisions. As Morgan Stanley Financial Advisors, we have the experience, knowledge and resources to help you maintain that balance. We can work together to identify risk, recognize how it could affect your portfolio and work towards minimizing its impact. Learn more by calling today to schedule a meeting with us. © 2014 Morgan Stanley Smith Barney LLC. Member SIPC. GP11-01368P-N09/11 7177568 MAR002 07/12
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