62 LONGISLANDPRESS.COM • MARCH 2018 62 LONGISLANDPRESS.COM • SEPTEMBER 2017 62 LONGISLANDPRESS.CO M • SEPTEMBER 201-----------TUTU111
FASHION
The Salon Project offers
peerless spa days
By RUTH BASHINSKY
When celebrity stylist Joel Warren
was asked how long it took him
to launch The Salon Project, a
new venture that promises to
revolutionize the beauty industry,
he laughed and then replied, “A
lifetime.”
During a visit to his posh salon
in Saks Fifth Avenue at Walt
Whitman Shops in Huntington
Station, Warren, looking dapper
in his black jeans and fedora,
spoke passionately about how he
has taken the traditional salon
experience to the next level by
delivering a more streamlined
approach with a futuristic edge.
Unlike the standard salon model
that involves multiple people
working on a client’s hair and
beauty needs at once, Warren’s
concept is more intimate. When
a client steps into the salon up
to two stylists assist them and
stays with them for the duration
of their visit, from check in and
consultation to shampoo, cut,
color and makeup to check out.
Each station is equipped with a
sink, so the client never has to
leave the chair.
“I took a look at the way the clients
were being seen at everyday salons
— women with wet hair walking
around, towels falling off — and I
thought this was not luxury, it was
a chore and not what it is supposed
to be,” he says. “I wanted to make it
better.”
To enhance each visit, patrons
experience a virtual program that
enables them to view different
hairstyles and makeup colors
based on superimposed computergenerated
images shown on an
iPad.
Committed and driven, Warren drew
on more than 30 years of experience,
learning the trade from top stylists
such as Louis Licari and eventually
co-owning Warren Tricomi, one
of the hottest salons in Manhattan.
When it was time to execute his
vision, Warren was ready.
His one-stop-shop concept sells
an extensive assortment of the
best beauty and high-end hair care
products, including Oribe, L’Oreal,
Kerastase, Bumble, and Living
Proof. Warren also plans to offer
products geared to those who suffer
from hair loss.
“The Salon Project is very unique,”
he says. “We are curating
something that doesn’t exist
anywhere.”