Dessert
Cookie Queen
Photos courtesy of Joia Aliperti
BY CAMERON NORSWORTHY
Scan the Queen B. Sweets
Instagram account (@
queenbsweetsny) and you’ll
find spherical cookies, rainbow
sweets and raunchy,
pop-cultural captions that
fully articulate how delicious the treats
really are. These desserts are addictive,
and loyal Q.B.S. followers can’t
help but do as the account suggests
and “order now, Venmo later.” You’ve
likely seen her stuff at shops and gyms
around Queens. But who, exactly, is
the “Queen B.”?
Long Island City local Joia Aliperti
founded her cookie business by happy
accident. While attending Manhattan
College, she took baking classes, giving
her friends the goods every few days.
“People started going nuts for it,”
Aliperti remembered, “and asked if
they could buy them.” Aliperti never
34 APRIL 2018 I LIC COURIER I www.qns.com
intended to turn it into a business, but
the demand escalated. In 2013 Q.B.S.
officially turned on its ovens, but profits
were never the focus — people were.
To Aliperti, the namesake “Q.B.S.” still
feels like a bit of an inside joke.
“I’m a huge pop culture addict,” she
explained. “Movies, TV, celebs — I love
it all.” Not only is she the queen of pop
culture, but she’s also the “Queen B.”
of eating her sweets. “If you can’t get
high on your own supply, how do you
expect other people to, right?” she joked.
“Anyone that knows me knows I’m good
to slam two to four times the amount
of sweets to a normal person.” Who’s
up for some friendly, cookie-eating
competition?
The Queen shares more of her comedic
personality on Instagram, giving
the sweets a voice of their own. Her
head teems with movie quotes, and
she captions her cookies accordingly.
Under a photo of handmade mini pop
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