Buju Banton creates first NFT artwork
By Nelson A. King
With a pioneering move,
GRAMMY winner, multiple
Billboard Hot 100 chart-topping
artist and international
reggae icon Buju Banton continues
to make history by
becoming the first GRAMMY
award-winning reggae artist
from Jamaica to mint a Non-
Fungible Token (NFT) on the
OpenSea marketplace.
According to Ronnie Tomlinson,
the Jamaican-born,
Brooklyn-based entertainment
publicist, Banton has
created a collection of rare
NFT Art pieces that will come
in both digital and autographed
canvas print.
“The intention is to provide
fans with a rare one
of one digital Buju Banton
asset/collectible, which can
grow in value, creating an
economical opportunity for
NFT holders,” Banton said.
“We have to keep up with
the technological advancements
of our times or get left
behind, embrace the space,
pure love.”
Tomlinson, chief executive
officer of the New York-based
Destine Media, told Caribbean
Life that a NFT is a digital
asset that represents realworld
Caribbean Life, D 28 ecember 24-30, 2021
objects like art, music,
in-game items, and videos.
“These digital assets are
bought and sold online, frequently
with cryptocurrency,
and they are generally encoded
with the same underlying
software as many cryptos,”
she said. “Artists and
musicians have been making
their musical offers available
worldwide through an alternative
space that is quickly
becoming the trend of the
future.”
Tomlinson said fans will be
able to purchase a digital copy
of the installation as a NFT,
which includes digital artwork
designs of famous Buju
Banton portraits, programable
features and unlock-able
content for the NFT owners
to enjoy.
She said the digital works
sold as NFTs can still be copied
and shared themselves,
but ownership of a token is
unique.
“Think of it as something
like a copy of a popular book
autographed by the author,”
Tomlinson said. “There are
lots of copies of the book and
more can easily be made, but
the NFT version is one of
kind.”
Buju Banton
SSTTAAYY IINNFFOORRMEEDD!!
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