By Nelson A. King
Queens Borough President,
Donovan Richards, Jr. and
Brooklyn Borough President,
Eric Adams, along with representatives
from the Bronx
Borough President’s Office and
the New York City Department
of Health and Mental Hygiene
(DOHMH), have announced a
new awareness campaign in
low-vaccinate areas.
They made the announcement
last Thursday during a
joint press conference with public
health leaders, local elected
officials and community advocates
outside the city’s Beach
39th Street Vaccine Hub to urge
Far Rockaway residents to get
vaccinated.
“New Yorkers have been resilient
in the face of the COVID-19
pandemic, especially here in
Queens,” Richards said. “However,
the pandemic is far from
over, given the rise of the Delta
variant. It is more important
than ever to ensure everyone
gets vaccinated so they can
protect themselves, their loved
ones and their neighbors.
“The vaccines are safe, effective,
and free, and I am proud
to stand with Brooklyn Borough
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President, Eric Adams,
Bronx Deputy Borough President,
Marricka Scott-McFadden
and the DOHMH to launch
this partnership and urge our
much-needed communities to
get their doses,” he added.
Adams, the Democratic
nominee for Mayor of New
York, said: “This virus and the
new Delta variant are formidable
opponents. But we have
a strong weapon on our side:
vaccines.
“We have seen that this pandemic
does not respect national,
state, city or borough borders,”
he said. “That’s why we have to
encourage as many New Yorkers
as possible to get vaccinated
as soon as possible.
“To get vaccination rates up
across the five boroughs, we
need a combination of smart
policies and aggressive outreach
through credible messengers,”
Adams added. “I’m proud to
join Queens Borough President
Richards, DOHMH, and other
local leaders to urge residents
in Far Rockaway to get vaccinated.”
The borough presidents
announced a new city partnership
that will incentivize local
businesses to refer patrons and
community members for vaccination,
through $100 payments,
to participating businesses,
adding to the existing
$100 incentive available to individuals
who have not yet been
vaccinated.
The program will advance
the twin goals of boosting vaccination
rates while supporting
struggling small businesses
in economically underserved
areas, Richards and Adams
said.
The partnership builds on
the ‘NYC Vaccine Referral
Bonus’ program, launched by
the city in June of this year,
which engages small businesses,
community-based organizations,
parent-teacher associations
(PTAs), houses of worship,
and other local institutions
to turn out their neighbors,
awarding $100 for each referral
Queens borough president Donovan Richards, left, is joined
by New York Lieutenant Governor Kathy Hochul as he
speaks to reporters at a COVID-19 vaccination site at the
Aqueduct Race Track, Thursday, Jan. 21, 2021, in the Queens
borough of New York. Associated Press/Mary Altaffer/File
that leads to an individual’s
receiving their first dose of the
COVID-19 vaccine at a city-run
site. Each organization is eligible
for up to $20,000 in incentives,
representing 200 referrals in
total.
In the coming weeks, the
borough presidents said they
will announce future events
in other areas around the city
that suffer from low vaccination
rates “to ensure vaccinations
continue to rise and New York
beats back the surge in cases.”
Richards, Adams announce new
vaccine awareness campaign
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