City Jeans recognized for contributions to the community
BY JASON COHEN
A clothing and sneaker
store in the Bronx was recently
recognized for its contributions
to the community.
On Wednesday, December
4, Senator Gustavo Rivera
presented City Jeans at 306 E.
Fordham Road with the New
York State Senate Empire
Award.
The award is given to a
business that is a leader in
their industry, promotes economic
growth and positively
impacts the community.
City Jeans established in
1993 is a family owned footwear
and apparel hub with
multiple locations in Queens
and the Bronx. Being in business
for more than 25 years, it
has created a reputation as a
‘go-to hotspot’ for trendy lifestyle
and sporting brands for
women, men and children.
“You should support businesses
like this one that are
family owned,” Rivera said.
“I want to make sure that we
identify places like this one.”
In addition to the senator,
eighth grade students from
I.S. 318, The School of Mathematics,
Science and Technology
Through The Arts, were
in attendance. The kids received
swag bags and one teen,
Tamia Diaz, was the recipient
of a $100 gift card.
Nate Medina, the parent coordinator
at the school, told the
Bronx Times, the partnership
with City Jeans began a year
and a half ago. The business
has held numerous programs
at the school, including a carnival
and turkey drive and donating
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“This is not typical,” Medina
said referring to City
Jeans. “They do a lot of outreach
with the community. It’s
been great for the kids, families,
parents and school.”
Hai Winrauke, 55, who
owns City Jeans with his wife,
Tania Silvera, 53, and his
brother, Noni Winrauke, 48,
spoke about the business.
They were born in Israel
and Winrauke and his wife
met in the Army. Winrauke
had aspirations of being a general,
but his career went in a
different direction. After fi nishing
his service, he studied
computer science and engineering.
Everything changed when
he visited the U.S. in 1989.
“I told her I’m coming
here for a trip,” he recalled. “I
never came back and I love the
Bronx.” A year later Silvera
joined him.
Eventually, with little
knowledge about sneakers or
clothing the duo took a leap of
faith and started City Jeans.
They have always put customers
fi rst and today, have nine
locations between the Bronx
and Queens.
Winrauke noted that Fordham
Road is fi lled with chain
stores like Foot Locker and
Footaction, yet City Jeans is
different.
“We are family owned, so
the customers that come in
know the managers on a personal
basis,” he said. “We
could have (opened) 30 stores,
but at a certain point, you enjoy
life and be happy.
He explained that it isn’t
just I.S. 318 that City Jeans has
partnered with. It works with
schools all over the borough
and donates items, sponsors
programs and even plans to do
a camping trip in conjunction
with North Face.
“One of the goals that we
have is to hook up 20 schools
in the Bronx directly with
vendors,” he said.
City Jeans owners, Noni Winrauke, and husband and wife, Hai Winrauke and Tania Silvera along with Senator
Gustavo Rivera and eighth grader Tamia Diaz of I.S. 318, who was the recipient of a $100 gift card from City
Jeans. Schneps Media Jason Cohen
/Gamesensema.com
