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BM122015

F i n d i n g t h e p e r f e c t apart m e n t ueens has always been Manhattan’s reliable younger sister, watching over her from the East. While in Manhattan’s shadow Queens may not have always appeared quite as glamorous—the reality is that she is the most ethnically diverse urban area in the world. Lonely Planet even named Queens the #1 travel destination for 2015. And did you know that if the five boroughs were considered to be individual cities, Queens would rank as the fourth most populous city in the nation—after Los Angeles, Chicago, and Brooklyn. We even have Brooklyn beat when it comes to space, with Queens ranking as the largest in land area of the five boroughs. In a market that has been under the spotlight, steadily growing in popularity—especially in recent years—the task of finding a place to call home demands the use of a skilled and capable broker now more than ever before. So whether you are looking to snag something shiny in Hunters Point South, or an individual home with a miniature manicured yard on Ditmars, finding someone you can really trust is essential. BORO sat down with Emanuel Rodriquez at Douglas Elliman to get some advice on how to tackle New York’s often daunting market. BORO: What attracted you to real estate? EMANUEL RODRIGUEZ: I’ve been in sales my entire life. I wanted to get into a business that could utilize my unique skill set, which includes guiding people through Story & images by Bradley Hawks making difficult decisions. Real estate sales is one of the largest and most difficult decisions you will make in your entire life. BORO: How do you try to stand out from the field? ER: I don’t try to think about other brokers. I genuinely care about what I do. It’s really not just about the money. I really want to connect with my clients and make sure they are getting what they want and need. BORO: Describe an ideal client… ER: I look for someone who is excited. Someone who has ideas, is creative, and unafraid to make a difficult decision. While, of course, I hope to have clients who have the money to complete the transactions, I really want someone who is openminded— someone who appreciates the process—because it’s not easy. Someone who’s going to enjoy my company. And someone who is going to be flexible and realistic. Nothing in New York City falls within an average person’s expectations. BORO: What are some of the greatest challenges in the current market? ER: Everyone says of the New York market that it moves really fast, and you have to make important decisions quickly. That turns it into something that is no longer fun. It makes it dreadful, because most people need time to make that kind of a decision. BORO: How far in advance should you start looking for a rental? ER: You should start looking physi- Q 18 I BOROMAG.COM I DECEMBER 2015 REAL ESTATE


BM122015
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