SEPTEMBER 2013 | BOROMAG.COM | 7 What will people recognize from Site? We are keeping the t-shirts…they are our number one best sellers What are some of the biggest differences? Lockwood is a little more sophisticated with the same prices… a new fancy store without new fancy prices. How do you maintain such a reasonable price point? We all live in Queens for a reason. If I were charging Manhattan prices I wouldn’t have such a loyal following. But you do plan on offering some higher end products? The furniture I am getting in is of good quality, and will be priced accordingly. You’ll be able to order out of catalog for lighting and furniture – a full line of mid-century, modern, and industrial reclaimed wood and custom made in America lamps. For all custom orders you can sit down out our big dining table and flip through catalogs, then have it delivered to your home. Are there things for guys, too? I bought a lot of really interesting bar accessories and glassware, books, art—definitely a more robust and sophisticated men’s selection than Site, but probably no clothes. What did you learn from Site? I have learned so much. I am going to take everything I have learned about retailing and Astoria and put it into this new store. What do you miss most about Site? It’s too early to tell. I have had such a great relationship with Kaufman Astoria folks and the Queens Arts Council, so I will really miss feeling so connected to them and how conveniently they could just stop in. What excites you most about your new location? Broadway has become newer and hipper. I feel like The Queens Kickshaw, The Strand, and Astoria Bier and Cheese are the new standard… and that’s the standard we all have to either meet or beat to be successful. I am one block from Pachanga Patterson, Brick, and Milkflower, as well. It’s a really great area. How long do you plan on staying here in Astoria? I can’t fathom being anywhere else. The Lockwood Shop 32-15 33rd St. (718) 626-6030 www.lockwoodshop.com fl
BM092013
To see the actual publication please follow the link above