SHOPS 6 | BOROMAG.COM | SEPTEMBER 2013 A-store-ia When Site Astoria closed its doors last month, another bigger and even better door opened in the form of an all-new rebranding with The Lockwood Shop. Owner Mackenzi Farquer miraculously transformed the new space near the Broadway stop on the N/R into a decidedly more sophisticated and undeniably larger store. Fans of Site will certainly recognize a few of the classic fingerprints that transferred, including t-shirts, soaps, gifts, books, art, clothing, and eclectic children’s goods—they even have ergonomically correct crayons, tutus, and training chopsticks. Though the store is now officially open, the Lockwood Shop Grand Opening will take place Tuesday, September 10th from 7 to 9 p.m., featuring a soul DJ, photo booth, and candied bacon lollipops. In the meanwhile, BORO sat down with Mackenzi Farquer to discuss her soon-to-be-hit addition to Astoria’s retail scene. When did you decide to close Site and open Lockwood? I knew my lease was up in Febuary and I was sort of stalking that space for awhile. Other than location on Broadway near a train station, what is different about the new space? Site was 400 square feet, and Lockwood is 1300 square feet plus a backyard. There’s also an indoor storage room with windows that would make it a great classroom and event space. I envision it as a lifestyle store plus a community space. What makes it a lifestyle store? It has a little bit of something for every facet of your life. Not only just gifts. I never wanted to open a gift store. This is getting back to my interior design roots.
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