50 years of cheez, if you pleez 
 Roll N Roaster celebrates milestone anniversary in Sheepshead Bay 
 BY JESSICA PARKS 
 Yes, cheez! 
 Thousands of people  
 stopped by Sheepshead Bay’s  
 Roll N Roaster on July 18 for a  
 socially-distant  celebration  of  
 the beloved roast beef joint’s  
 50th anniversary. 
 “It went really nice, the  
 public was great,” said Eric  
 Rodriguez,  general  manager  
 the southern Brooklyn eatery  
 famous for putting “cheez on  
 anything you pleez.” “Everybody  
 kept  their  distance  and  
 respected everybody’s space.”   
 To prevent overcrowding,  
 Roll N Roaster hosted a walkthrough 
 style  anniversary  
 party where patrons could  
 pass through serving stations  
 for complimentary ice cream,  
 t-shirts, masks and a bit of bubbly  
 before continuing down  
 Emmons Avenue or heading  
 back to their vehicles. 
 “We had custom-made  
 masks celebrating the 50th  
 anniversary,  50th-anniversary  
 t-shirts,” Rodriguez said.  
 “People were just getting their  
 stuff and then they left. They  
 were happy and it was just  
 how we wanted it.” 
 Brooklyn native Buddy Lamonica  
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 fi rst opened the familyoperated  
 fast food restaurant  
 on Emmons Avenue in July,  
 1970. Roll N Roaster quickly  
 became  a  southern  Brooklyn  
 staple, known best for its thinsliced  
 roast  beef  smothered  
 in  cheese  sauce  sandwiched  
 between  two  pieces  of  gravysoaked  
 bread. 
 Over the course of the day,  
 employees  served  over  3,000  
 patrons at the reimagined celebration  
 — and while Rodriguez  
 said it was a long day, he added  
 that it was nothing his team  
 couldn’t handle as the eatery  
 typically averages about 10,000  
 customers a week. 
 “It was nice and steady  
 through the whole day and  
 night,” he said. “To see that  
 many  people  turn  up,  it  was  
 really special.”  
 And Roll N Roaster’s steady  
 fl ow  of  customers  hasn’t  tapered  
 off during the pandemic,  
 which Rodriguez credited to  
 his staff’s quick transition  
 towards safely operating the  
 restaurant in the early stages  
 of the COVID-19 crisis. 
 “It takes a lot of work and  
 thinking  to  adjust  to  what  is  
 going on,” Rodriguez said.  
 “One of the reasons we are doing  
 so well, I think, is because  
 we started doing all of these  
 adjustments before the governor  
 ordered the shutdown.” 
 In early March, Rodriguez  
 said he installed custom-made  
 stickers  to  direct  patrons  inside  
 the store, instituted a slew  
 of additional safety precautions  
 in the kitchen, trimmed  
 hours to discourage customers  
 from staying out late and  
 began offering delivery for the  
 fi rst time in the restaurant’s  
 history. 
 “One thing you got to do is  
 just watch the news and see  
 what is going on in the world,”  
 Rodriguez said. “I wanted to  
 make sure to keep everybody  
 here safe.”  
 But,  what  has  kept  diners  
 coming back for half a century  
 is the quality of Roll N Roaster’s  
 simple, yet mouthwatering  
 menu and the sentimentality  
 of  eating  in  the  same  
 restaurant as one might have  
 decades ago — something that  
 is hard to come by these days,  
 Rodriguez said.  
 “There is a lot of nostalgia.  
 People who moved from Brooklyn  
 to other places, when they  
 come  back,  this  is  their  fi rst  
 stop after the airport,” Rodriguez  
 said.  “They  come  over  
 here.”  
 The beloved roast beef purveyor celebrated its 50th anniversary with a  
 socially-distant shindig on July 18.  Roll N Roaster 
  
 203 Meserole Avenue, Brooklyn, NY 11222 
 718-278-3900 
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