26 LONGISLANDPRESS.COM • NOVEMBER 2020
SCHNEPS INSIGHTS
UPPING EMAIL MARKETING
You’ve got a pretty good idea how to craft
email subject lines and calls-to-action
(CTAs), so here are some tools that will
help implement your email marketing
strategy.
1. Mail Chimp
When it comes to sending emails and improving
their performance, MailChimp
is a trusted option. You can import lists,
create and send campaigns, and build
your audience. You can even send out
surveys.
It gives you the option to choose who
gets an email. You can send to a specific
segment by using filters that allow you
to send to a previously created segment
or to cut and paste from an email address
list.
The tracking options give you intelligence
on who has opened your emails
and which campaign links received the
most clicks. Autoresponders takes this
functionality further, allowing you to
segment users based on actions they
take (Autoresponders is not available
on the fee option).
After sending out your email,
MailChimp allows you to integrate your
social channels to post regular updates
on Twitter and Facebook.
Pricing: Free subscription for 2,000
subscribers or 12,000 emails per month.
For an unlimited account, pricing starts
at $10.
2. MailGenius
Landing in your recipient’s spam folder
can torpedo even the best conceived
email marketing campaign. Enter
MailGenius, a free tool that helps you
avoid this ugly fate.
The software allows you to run a deliverability
test to ensure your email
actually reaches your recipient’s inbox
— the key to getting opened. It also does
a good job of explaining how to fix any
issues you may have with your email
copy or subject lines that are triggering
problems.
Pricing: Free.
3. Flashissue
Up your newsletter game with this tool
that combines email marketing with
content curation.
When crafting your content, this tool
allows you to pull from blog posts or
search the web and it summarizes the
content for you. In the editor function
you can customize the headline and
article descriptions for your readers so
you can deliver a tailored message.
Then you upload a banner and decide
the best way of delivering it — there are
plenty of options here, as you can send
your newsletter through Flashissue
itself or Gmail, Facebook, LinkedIn,
Twitter, and other platforms as well.
Pricing: The free Solo plan gives you 25
contacts a month with unlimited emails;
group plan starts from $5 per month
with 250 contacts.
Interested in discussing how to get
more from your email marketing efforts
and your overall digital strategy
and goals? Visit schnepsmedia.typeform.
com/to/pdRigJ
PRESS BUSINESS
ELECTION, MARKETS AND YOUR PLAN – WHAT, ME WORRY?!
The two golden rules leading to
successful wealth preservation and
accumulation are:
1. All successful investing is
goal-focused and planning driven,
such that all successful investors
are continuously (ALWAYS) acting
on a plan;
2. All failed investing is market
focused and current events/
performance driven, such that all
failed investors are continually
(episodically) reacting to current
events, the markets and short-term
performance statistics.
Reacting to one’s perception of
election risk by reflecting one’s
thoughts/fears in determining portfolio strategy will
likely result in a financial error from which one’s
wealth and even retirement will likely never recover.
There have been 21 election years since 1936.
Democrats won 11 times republicans won 10.
According to Thomson InvestmentView, 18 of the
19 election years with 10-year prospective market
return data periods yielded positive results for the S
& P 500. The highest returning decade (1988-1997)
saw $10,000 grow to over $52,000 (annualizing at
about 18%). The average annual return during both
democratic and republican regimes was over 10%.
Capital Group, Strategas, found that the average
annual returns by various party
control scenarios were:
1. Unified government whereby
the White House, House and Senate
were controlled by the same party -
the S & P 500 annualized at 10%;
2. Unified Congress with President
in other party – S & P 500 annualized
at 7.4%;
3. Split Congress, regardless of
White House Control – S & P 500
annualized at 10.4%.
Historically, the 10-year market
periods beginning with an election
year have been among the most
rewarding.
I can hear many begin to sing that four word death
song of the American investor: “THIS TIME IS
DIFFERENT!” I respond with my four word refrain:
“NO IT IS NOT!”
We are likely in the middle of the third and greatest
secular (roughly 20 year) bull market in history,
regardless of the election results. They’ve only ended
when euphoric investors chase bubbles of historic
proportion like the dotcom mania that killed the last
secular bull in March 2000. They have never ended on
pessimism! Interim (short) bear markets like the
recent one are common during secular runs (think
October, 1987).
Bull markets are born on pessimism, grow on
skepticism, mature on optimism and die on
euphoria.
– Sir John Templeton
As in investor, ask yourself if you feel optimistic or
euphoric about the future of stocks right now! Your
honest answer will confirm my point.
Happy voting and stay well!
Blau is president and CEO of Fusion Family Wealth,
a Woodbury, N.Y.-based independent fee-only
based investment-planning strategies to highnet
worth investors.
Jonathan R. Blau
Fusion Family Wealth, LLC
88 Froehlich Farm Boulevard
Suite 401
Woodbury, NY 11797
(516) 606-9896 Mobile
(646) 786-3960 Fax
/LONGISLANDPRESS.COM
