NOVEMBER 2019 • LONGISLANDPRESS.COM 93
PRESS BUZZ
CHARITY
FIGHT FOR THE PHILANTHROPIC PUGILISTS
When Adam Schwam first stepped
into the ring for the then-fledgling
nonprofit fundraiser known as the
Long Island Fight For Charity in
2004, he raised $25,000 before his
bout with just snail mail marketing.
As he prepares for a comeback 15
years later, the 48-year-old CEO
of Farmingdale-based IT service
provider Sandwire Corporation
already reached that amount a
month before the Nov. 25 boxing
match thanks to advances in online
crowdsourcing — and a short Rocky
spoof he produced.
"Rocky has been an inspiration to
almost anyone who’s watched it,”
he says. “Everyone wanted to be
Rocky. And the Long Island Fight
For Charity allowed that dream to
come true. And this film took it to
the next level.”
Schwam will be among dozens of
local business leaders-turned-
volunteer pugilists going head
to head for a good cause at this
charity boxing event’s 16th annual
one-night-only bout. Local
charities supported include the
Long Island Community Chest,
the Genesis School, and the National
Foundation for Human
Potential.
But Schwam is the only one of
the group who teamed up with
videographer Tyler Miranda of
FrameShift Creative, who directed
the short. Playing the part of
Apollo Creed is his friend and opponent
in the coming match, Bert
Lurch, CEO of E. Central Medical
Management in New Hyde Park.
The name of the film is What Are
A Few Punches Worth?, which
was the slogan for his original
campaign and has been the tag
line for the event ever since.
“That’s the big question,”
Schwam says. “Why’s it named
that? A few punches are worth
wheelchairs...maybe a few mortgage
payments for people who
are down on their luck. A few
punches are worth hope. And
I would take a few punches for
that any day."
The Long Island Fight For Charity
will be held at the Hilton
Long Island/Huntington, 598
Broadhollow Rd., Melville at 6
p.m. Nov. 25. Tickets are $135.
For more information, visit
lifightforcharity.org
What Are A Few Punches Worth?
will be screened at Bellmore
Movies and Showplace, 222 Pettit
Ave., Bellmore, at 7:30 p.m.
Nov. 4. Tickets are $50. To view
the film online, visit Sandwire’s
YouTube channel.
Adam Schwam and Bert Lurch adorn the
movie poster for their Rocky-themed
charity fight promo, What Are A Few
Punches Worth?
For all your awards and
promotional needs please contact
Brian Fealy
Brian@talismangrp.com
631.421.4831
/lifightforcharity.org
/LONGISLANDPRESS.COM
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