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Whether you’re planning to buy
or sell your home or investment
property, hiring the right agent can be
one of the most important decisions
you make. A good agent will manage
the process in an effective, efficient
manner; communicate clearly the
information that matters most; and,
above all, ensure that you get the best
price possible.
Making the right hire is important
because the stakes are high. Almost
no one is ever hired without a job
interview. Finding your “best fit”
is no different. I recommend you
consider several factors when
deciding which agent is “your” agent,
including: Expertise; Professionalism;
Proposed Strategy; Capabilities; and,
Reputation.
While there is price transparency
in the New York City real estate
market, closed sale prices lag the
market by one to three months,
generally. Deals that close today
had gone into contract several
weeks earlier. Market conditions
fluctuate, but an agent with expertise
in the local market should have the
most current read of conditions.
Knowledge is power, and an agent’s
understanding of what’s really going
on is one of their greatest assets. Ask
your prospective agent about their
track record working with buyers or
sellers. Pick their brain and make sure
you feel comfortable that they have
the skill and experience you want on
your side.
Your agent should conduct
themselves in a professional manner.
This includes clear, courteous, and
accurate communication, punctuality,
preparedness, and maintaining an
appropriate appearance. If an agent
falls short on these basic elements of
professionalism, how can you trust
them to serve your interests with the
care and attention you deserve?
Whether you’re buying or selling,
ask your prospective agent to share
some of their strategic thinking.
If you are interviewing a listing
agent, he or she should present a
clear and thorough marketing plan
with a proposed listing price that is
well-supported by recently closed
transactions and active comparable
listings. They should be able to give
you an overview of the process they
use to get great results. If you’re a
buyer, ask your agent how they would
submit and negotiate your offer. One
of the most important distinctions
between “an agent” and “a good agent”
is their knowledge and creativity –
the gray stuff that resides between
their ears.
When considering an agent’s
capabilities, you’ll want to ask about
their workload to make sure they have
the capacity to dedicate sufficient
time, energy, and focus to your search
or sale. When you are considering
an agent to sell your property, ask
about their marketing capabilities
and what tools and materials they will
use to promote your property to the
broadest pool of qualified buyers.
Some of this will be covered in your
marketing and strategy discussion,
but you’ll also want to know how
many properties they are currently
marketing. Again, it is a question
of capacity to ensure you are being
served with diligence and care.
Last but not least, an agent’s
reputation in the business and in the
local market is important. Ask the agent
for references. Ask the agent whether
they have taken any specialized
training that will benefit your search
or sale. Ask about their ties to the
community they live and work in.
Remember, an agent exists to serve
your interests and meet your needs.
Don’t be shy asking the agent why you
should place your confidence and
trust in their hands. The right agent
will tell you. Connect with Robert at
rwhalen@halstead.com
with Robert Whalen
HOW TO HIRE
AN AGENT
Robert Whalen
Executive Director of Sales
Halstead Real Estate
47-12 Vernon Blvd, LIC, NY
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