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April 1, 2022 • Schneps Media
O F MANHAT TAN
2022
LINDA ALEXANDER
RHONDA BINDA
CHERINE ANDERSON
ROSA ISABEL CHAVEZ
PRESIDENT
ALEXANDER MARKETING CORP
VICE PRESIDENT OF SOCIAL IMPACT
MADISON SQUARE GARDEN
MARKETING AND MEDIA RELATIONS DIRECTOR
REALEMN PRODUCTIONS
FOUNDER
POWER OF ONE FOR ALL
What has been your best moment in business?
One of the best moments was when Alexander Marketing was incorporated in
November 2000. I felt totally invincible!
What is your secret to success?
Be a good listener. Work only with people you respect and trust. Be honest: if you
don’t know an answer try to get it and if its not possible, be forthright. It is imperative
to follow up on outreach to make sure the information you’ve sent has been
received.
Who inspires you?
I am inspired daily by the people in my life, especially my husband Tar Beaty, who is
the most positive, creative person I’ve ever known. I am blessed and inspired by a
great family, super friends and my colleagues on Community Board 7/Manhattan.
What has been your best moment in business?
My pinnacle moment in business culminated in going back to my hometown to
serve as ED for the Jamaica BID and Jamaica named the #1 neighborhood in NY
by Streeteasy and WSJ. Jamaica’s success gave me confidence and accelerated
our careers but more importantly contributed to the significant improvements of
the quality of life and increased business opportunities in downtown Jamaica.
What is your secret to success?
Partnership has been my secret to success. Working with and for those who have
achieved and have the potential to achieve helped me become who I am, because
of them and more importantly because of us.
Who inspires you?
Growing up women like Shirley Chisholm blazed the trail and motivated me to
persist.
What has been your best moment in business?
My journey in the theater industry commenced in 2008 with my first Broadway
show, The Color Purple. I accomplished the creation of unique promotional opportunities
to increase engagement for a more multicultural audience.
What is your secret to success?
Tenacity, authenticity, perseverance, and humility – these four tenets are pinnacle
to my success, allowing me opportunities that have surpassed my own expectations.
Who inspires you?
My mentor Donna Walker-Kuhne has propelled me to always set the bar high and
be the light in the room. Additionally, my mother, a soprano singer, coupled with
her abundant love for the arts, instilled in me a deepened appreciation and passion
for theater which propelled me into this career.
What has been your best moment in business?
Becoming the founder of my own educational non profit organization, Power of
One For All, Inc is a singular moment of pride and accomplishment. It gives me a
sense of reward to provide my students with resources they need.
What is your secret to success?
La passione. My Passion ignited when I studied at FIT’s study abroad program at
Polimoda in Florence, Italy. It changed my life perspective. I stayed for five years.
Who inspires you?
As a CTE Fashion Design Teacher at the High School of Fashion Industries, my students
have been my constant source of inspiration. These New York City public
high school young adults restore my faith in the good humans possess.