ENTERTAINMENT
Singer and songwriter, Tiara Mills. Markida Scotland/Local Lady Media
Caribbean Life, MARCH 19-25, 2021 29
By Nelson A. King
Stand-out dancehall lyricist Bounty
Killer, still one of the hottest acts on
the scene nearly 30 years after his
debut, has lent his unique sound to a
hot new collaborative track with upand
comer Tia.
Their song, “Nice Up”, is, in effect, a
party-starting track.
“And they have a music video in
the works for the project, too,” Sarah
A. Freiseis, special projects manager
at the Brooklyn-based entertainment
company PlayboodMG, told Caribbean
Life.
In the meantime, Bounty released
a lyric video for the song via his Verified
Vevo Channel on YouTube (https://
youtu.be/MtQJBeOCKjg).
“The lyric video is a playful cartoon
featuring Tia and Bounty as characters,”
Freiseis said. “Their avatars are
super fly and exude an authentic vibe,
singing and dancing at a club scene
– quite literally portrayed before a DJ
booth with bumping speakers, a light
show and a crowd.
“The pair proves a powerful combo
both musically and in performing
together,” she added. “The Troyton
Music production is, undoubtedly, an
apropos teaser for the music video to
come.
“Quite notably, Bounty Killer
reclaimed the spotlight during the
onset of COVID-19 pandemic quarantine
by participating in a Verzuz battle
with former rival turned collaborator
Beanie Man,” Freiseis continued.
Bounty Killer has also revealed
that, after 18 years, a new album pro-
Continued on Page 30
Audiomack’s artwork promoting
“Sounds of Jamaica.”
By Nelson A. King
Audiomack continues its ongoing
support of Caribbean islands with the
new campaign tailored to boost Jamaican
artists’ awareness called “Sounds
of Jamaica.”
“The brand is pushing a series of
playlists that encompasses some of the
finest talents Jamaica offers and promotes
them worldwide through multiple
channels,” Sarah A. Freiseis, special
projects manager of the Brooklyn-based
Continued on Page 30
By Nelson A. King
When it comes to writing hit
songs, the expertise of Barbadianborn
Grammy-nominated, singer
songwriter Shontelle Layne are
unmatched, according to Trinidad
and Tobago Newsday.
“So, it’s no surprise she has written
hits for international superstars,
like Beyoncé, Rihanna, Bruno Mars,
Sean Paul and Beenie Man,” reported
the publication on March 5. “In
fact, it was her work as a co-writer
on Rihanna’s 2011 single ‘Man
Down’, which gained Layne the title
of Grammy-nominated artiste.”
Newsday said the song’s parent
album, “LOUD,” was nominated for
Album of the Year at the 54th Annual
Grammy Awards in 2012.
“But Layne, known simply to her
Continued on Page 30
FOR MORE ENTERTAINMENT, GO TO CARIBBEANLIFENEWS.COM/ENTERTAINMENT
‘Sounds of
Jamaica’
Shontelle takes
soca worldwide ‘NICE UP’
Bounty Killer teams up with Tia
/MtQJBeOCKjg
/MtQJBeOCKjg
/ENTERTAINMENT
