In Essence a tapped Spice Island Flack capped with doctorate
Caribbean Life, J BQ une 14–20, 2019 11
Tapped in the late 1990s by
Columbia Records to direct a
publicity campaign aimed at
marketing Black talent in the
music industry, a young Grenadian
native transitioned from
a path in journalism to factor
in steering the music trajectory
of newcomer Mariah Carey,
Beyonce and others and was
recently capped for an honorary
doctorate.
Now and going forward to be
referred to as Dr. Yvette Noel
Schure she was robed, conferred
and lauded by St. Peter’s University
at their 128th commencement
with an honorary doctorate
of Humane letters honoris
causa.
The St. Andrews-born, Spice
Island national gushed with
gratitude as members of her
family, friends and graduates
witnessed a ceremony officiated
by Eugene J. Cornnacchia, president
of the New Jersey Jesuit
institution.
She presented the inspirational
commencement address
and was herself conferred an
honoree.
Pride prevailed throughout
the crowd comprised of an audience
that probably recognized
the celebrity honoree from
reports of her role as Beyonce’s
publicist and special assistant.
Most recently the publicist
allegedly rushed in defense of
her client who supposedly gave
a “side eye” signal in retaliation
to an overly friendly admirer of
Beyonce’ husband Jay Z.
Faster than a Donald Trump
clap-back tweet about fake news,
Noel-Schure cleared the air asking
for tolerance and positivity.
Her no-nonsense assault
on negativity has earned her
respect from reporters who
work the entertainment beat
and even gossip trolls who claim
credibility fueling flames of malcontent.
Read this month’s Essence
Magazine for a sneak peek as the
Grenadian fashionista promotes
travel, fashion, a local designer
and a brand, new resort on her
Caribbean island.
The lifestyle pub focused
their lens on the national who
in her quest for ink as a publicist
pitched the creativity of Will
Smith, Kenny Lattimore, Diana
King, Tony Rebel, Supercat,
Destinys Child, John Legend,
The Fugees, Susan Boyle and a
long list of recorders signed to
the premiere, pop music record
label.
Throughout her tenure there
she also nurtured relationships
that bypassed a pitch with new
releases from Nancy Wilson,
Johnny Mathis, Prince, Michelle
Williams Kelly Rowland and
Beyonce.
Avoiding blurred lines, an
Essence writer and photographer
filled a page with editorial
commentary and glamorous
punctuations to sell the Eastern
Caribbean destination Noel-
Schure often boasts.
She is spotlighted wearing a
lemonade colored jumpsuit with
pockets that beg a hand.
Also featured at Essence.com,
the fashion-forward ambassador
sports a pastel getaway beach
outfit that seem to cascade from
the breezes of the Eastern Caribbean
Silver Sands Resort.
A video accentuates images
of her walking poolside Grenada’s
latest construction of the
longest swimming pool in the
region.
Reportedly the pool measures
the size of two-Olympic
pools.
Along the perimeter, lengthened
by the blue Caribbean
Sea, the New Jersey resident is
seen sauntering stylishly past
inviting waters, sipping coconut
water through a straw and
talking about the uniqueness of
her island.
June issue now on newsstands
for Black Music Month
and Caribbean Heritage Month
displays in photos why Grenada
should be the next getaway for
travelers to the Eastern Carib-
Inside Life
By Vinette K. Pryce
Dr. Yvette Noel Schure and son, Michael Schure.
Schure Media
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