Young mothers treated to free shopping
By Nelson A. King
Queens native and Elmont,
Long Is. resident Jamie Ralliford,
also known as Celebrity
DJ Ms. Chu, on Saturday hosted
an inaugural free Mother’s Day
pop-up shopping experience for
more than 20 young mothers
and at-risk youth at 210 Hoyt
St., downtown Brooklyn.
Ralliford, whose husband is
Jamaican Andre Ralliford, is
chief executive officer of Bold
& Boss Boutique, which sponsored
the event, dubbed “Makeovers
& Mac: A Mother’s Day
Pop-Up Shopping Experience
Benefitting Young Mothers.”
The event — which featured
shopping, make-up tutorials,
giveaways, among other things
— was held in partnership
with YoungLivesNYC, and cosponsored
by Tiffany Garlick
of Dame Cosmo, Foundation
Beauty and Emily Burnett of
Burnett New York.
“I created the event to help
young women realize that,
even through adversity, there is
light at the end of the tunnel,”
Ralliford told Caribbean Life.
“And, with vision and proper
execution, they, too, can fulfill
their goals.”
Caribbean L 22 ife, MAY 7-13, 2021
The entrepreneur, financial
services professional, international
DJ, influencer and transformational
leader said the
teen and young mothers were
the recipients of new clothing,
make-up and gifts from the
sponsors, and that they were
given the opportunity to shop
new, unworn inventory from
the Bold & Boss Boutique for
free.
Ralliford said they also
received personalized make-up
instruction and phenomenal
make-up product gift bags.
“The mothers were excited
to shop but also grateful for
the opportunity to relax and to
be celebrated for the amazing
work they do as mothers,” she
said. “I had an amazing time at
the event.
“I am grateful to Young Lives
NYC for sharing their platform
and allowing me the opportunity
to positively impact young
lives,” Ralliford added. “It is my
goal to continue to positively
share wisdom and resources.
“Teen and young mothers
were left with my take away
quote of the day: ‘Starve your
distractions and feed your
focus,’” she continued.
Ralliford said Bold & Boss
Boutique specializes in curated
style and luxury hair extensions
for the fashion forward
diva on the go.
The boutique business suffered
a severe loss during the
pandemic when Ralliford was
forced to close her brick-andmortar
store in Rockville Centre,
Long Is.
Running two businesses,
Ralliford said she has spun
major events, such as the US
Open, as well as corporate
events, such as big brand store
grand openings and product
launches.
Jamie Ralliford (left), chief executive offi cer of Bold & Boss Boutique, with young
mothers and at-risk youth an inaugural free MotherÕs Day during pop-up shopping. Photo
by Nelson A. King
SUPPORT.
NOT FEAR.
FOOD
ASSISTANCE
TENANT
PROTECTION
COVID-19
TESTING,
VACCINE
AND CARE
FREE LEGAL
HELP
EMERGENCY
MEDICAID
All New Yorkers can access health care and social services
regardless of immigration status, ability to pay or employment status.
Learn more at nyc.gov/immigrants or call 311.
Questions about immigration and use of public benefits?
Call ActionNYC at 1-800-354-0365 for connections to
City-funded, free and confidential immigration legal help.
/immigrants
