BRONX W www.BXTimes.com EEKLY October 13, 2019 12
Borough’s coolest business, Bronx Native, turns two
BY ALEX MITCHELL
One of the borough’s coolest
businesses turned two-years-old
this October. Bronx Native, a
clothing and apparel brand that
shows true homage to the borough
in ways that others simply
don’t began as a pop-up shop in
2017.
Since then, owner Amaurys
Grullon developed his brand
into an icon that’s recognized
throughout New York City, opening
two brick and mortar locations
at 127 Lincoln Avenue in
Mott Haven and 866 Hunts Point
Avenue in Hunts Point in the process.
Besides the iconic ‘El Bronx’
shirts and other notable apparel
that celebrities like Fat Joe and
others have worn, Bronx Native
sets a trend in bringing clothing
and culture under one roof.
“It has been our goal to become
a community place for the Bronx
while showing off the best of the
borough to outsiders,” Grullon
said.
He said the Bronx native mission
is doing so in a way to promote
what beauty, creativity, and
style lies in the Bronx that’s been
overlooked for far too long.
A major part of the brand is
promoting Bronx literacy, as the
shops sell books by local authors
and also novels about Latino culture.
That’s why Grullon decided
to open up his Hunts Point shop,
shifting the focus more towards
culture than just clothes. “
We thought, what’s a better
way to do that then bring in more
of the Bronx and give a space to
such a creative community,” he
continued.
Whether it is open mic nights
for poetry or block parties with
live DJs, Bronx Native has successfully
become noteworthy for
more than just outterwear.
The brand has also been featured
on the Viceland show, ‘Hustle’
which was executively produced
by Alicia Keys.
As far as authenticity goes, the
show’s host John Henry had nothing
but love for the crew at Bronx
Native.
As a matter of fact, it was one
of his favorite episodes to shoot.
“Those guys are the real deal,
I like them a lot,” Henry said in
February.
Bronx Native is working on
many new projects that have not
yet been revealed but they are
captivating and shine a proper
light on the borough.
As far as celebrating the anniversary
goes, the Mott Haven
location will be having a bumpin’
two-year celebration on Saturday,
October at 7 p.m featuring some
live DJs on the decks and brand
new Bronx Native merchandise
too.
The Bronx Native crew with John Henry. File Photo
Train station elevator victory celebrated
Assemblywoman Nathalia Fernandez, along with Assemblyman Jeffrey Dinowitz,
Senator Jamaal Bailey, state committeewoman Jean Hill, district leader Eric
Dinowitz and local advocates gathered at the Mosholu IRT #4 train station on
Wednesday, September 25 to announce that the station had offi cially been added
onto the MTA 2020-24 fi scal plan for renovations, which will include an ADA accessible
elevator.
Assemblywoman Nathalia Fernandez, along with Assemblyman Jeffrey Dinowitz,
Senator Jamaal Bailey, state committeewoman Jean Hill, district leader Eric Dinowitz
and others at the Mosholu 4 train station.
Photo courtesy of Assemblywoman Nathalia Fernandez
Councilmen Torres, Gjonaj honor Silverio
Councilman Mark Gjonaj joined fellow Councilman Ritchie Torres and others to
honor the late Lucas Silverio, who died heroically by putting his life on the line to
courageously save a three-year-old from a burning apartment in Belmont.
Councilmen Torres, Gjonaj and Fernando Cabrera with Councilwoman Vanessa Gibson,
Senator Ruben Diaz and others to honor Lucas Silverio.
Photo courtesy of Councilman Mark Gjonaj’s offi ce
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