Lockwoo Story & Images by Lizabeth Nieves Holiday Gift 22 | BOROMAG.COM | DECEMBER 2014 SHOPS Lockwood Style opened its doors to Astoria a few weeks ago with much fanfare. Locals were invited to check out the widely varied selection of clothing, shoes, perfume, handbags and jewelry. When asked to describe the shop, owner Mackenzi Farquer said, “Lockwood Style is really approachable. I think a lot of fashion stores I would pass by, and part of my intention was to build it so that it was a comfortable space. We have every size, we are open to feedback, and we carry a large selection. It’s not just clothes, it’s handbags, it’s shoes, and it’s jewelry. It’s a one stop shop and the only all size boutique in NYC that I am aware of.” Why a clothing shop in Astoria? “I opened the shop,” replies Farquer, “because far and away it was the feedback that we were getting that people wanted a clothing shop in the neighborhood. I wanted the stop to be a children’s store and move the kids’ stuff out of Lockwood, and I got a lot of negative feedback about that. It blossomed when we had the opportunity to make the store.” Farquer signed the lease in September and Lockwood Style was open by the first week in November. “You know how I roll. I opened Site in 30 days,” she shared. Some of the highlights of items in stock include the vegan leather bags and coats, sold for their affordability and animal cruelty-free option. The store will try to carry a varied selection of clothing, perfume, and jewelry that is locally made. Gifts have the option to be beautifully wrapped in-house, and none of the stock is duplicated with what is sold at Lockwood. Shopaholics will enjoy the fact that new items are received every week, several times a week. Upcoming events include a trunk show on December 7th with Emily Shapiro jewelry—an Astoria resident. There are plans for more trunk shows and some shopping nights leading up to Christmas. When asked what it was like owning the two shops side by side she responded, “Having both stores side by side has been awesome, and this is closer to Broadway. It all ties to Lockwood. It’s designed to look like Lockwood. I wanted it all to be a cohesive brand. This is really inspiring to me. I like coming here, and I like working at Lockwood. I never thought in my wildest dreams I would have a clothing store.” Erica Weiner Heartbeats necklace ($75) Dolce Vita pumps ($80) Tabbi socks opaque tights ($16.95) Earrings ($22.50) Bag ($49.95) 5 Ideas from Lockwood Style 1. Erica Weiner Heart Necklaces with music lyrics ($75) 2. Chunky Gemstone Studs ($16.50) 3. Metallic and Black Scarves ($38.95) 4. CB I Hate Perfume in 6 scents (64.50) 5. Harper Crossbody Satchel, 7 colors Vegan Leather ($95) LISA Black leather floral skater dress ($110)
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