Jamaica Center BID launches seasonal surprises
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TIMESLEDGER | QNS.COM | DEC. 10 - DEC. 16, 2021 9
BY BILL PARRY
In recent weeks, the Jamaica
Center BID and Home Depot
teamed up to decorate 13 small
business storefronts along the
Jamaica Avenue corridor.
Volunteers from the Home
Depot, located at 92-30 168th
St., came armed with strings
of holiday lights, garlands of
greenery, ribbons and wreaths
and joined the BID team to visit
Pretty Woman, MA Perfume,
Blue Angels Bridal, Make Me
Over Beauty Bar, European
Wax Center, Don’t Panic, DJ
Electronics, Hook & Reel Cajun
Seafood & Bar, M&M Fashion
and Rincon Salvadoreno.
The teams even filled an
unsightly tree pit with a temporary
holiday tree, which
they plan on replacing with a
live tree in collaboration with
The Horticultural Society of
New York with Councilman
James Gennaro’s office.
Now that the commercial
area is festooned for the holidays,
the Jamaica Center BID
has kicked off its ‘Tis the Season
holiday shopping promotion
designed to entice shoppers
nextSaturday between 11
a.m. and 4 p.m.
The event will include
free outdoor entertainment,
in-store discounts and “surprise
goodies and giveaways”
throughout the downtown Jamaica
corridor.
There will be a drop-off
location at Parsons Public
Space, at Parsons and Jamaica
Avenue, where children can
submit their letters to Santa,
to be safely delivered to the
North Pole by the NYPD; character
photos with “Jammy
the Snowman” and his trusty
friend Mr. Penguin; free hot
chocolate (while supplies last)
at the new Avenue NYC Café
located in the Jamaica Market
at 90-40 160th St.; discounts
ranging from 10% to 20% at
13 retailers and restaurants;
free giveaways distributed by
volunteers along the avenue;
and hands-on arts and crafts
activities presented by local
artist Shanice Figeroux and
the Home Depot.
“Last year was a terrible
year for business, and consumers
became more oriented
than ever towards shopping
online due to the pandemic,”
Jamaica Center BID Executive
Director Jennifer Furioli said.
“This year we wanted to do
something special to encourage
our customers to return to
holiday shopping in our local
downtown Jamaica, re-engage
with their neighbors and support
the local economy.”
King Manor Museum, Jamaica
Center for Arts & Learning
and the Edge School of the
Arts will host drop-in activities
on Saturday.
On Dec. 4, there was live
music performed by the Underground
Horns throughout the
business district.
On Saturday, Dec. 11, there
will be magic demonstrations
by Rogue the Magician from
2 to 4 p.m. and live music by
David Sincere from noon to
3:30 p.m. in front of the Chase
Building, located at 161-10
Jamaica Ave.
A ribbon-cutting to celebrate
the re-installation of the
historic landmarked Jamaica
street clock, which was repaired
and renovated this year
in a joint project by Greater
Jamaica Development Corporation
and the Jamaica Center
BID with funding from Councilman
I. Daneek Miller and
the NYC Department of Small
Business Services at the corner
of Union Hall and Jamaica
Avenue starting at noon.
“A seasonal celebration for
all, but a safe one that’s spread
out and mostly outdoors allowing
for social distancing,
seemed like the right way to
go,” Furioli said. “We decided
to amplify existing promotions
and events that our friends
at JCAL, King Manor and
Cultural Collaborative were
already doing while adding a
little seasonal panache of our
own through additional giveaways
and pop-up al fresco
sidewalk entertainment.”
‘Tis the Season was made
possible by a business support
grant from the JFK International
Air Terminal. If successful,
it is something the BID
hopes to repeat and grow in the
future.
Volunteers from the Home Depot decorated downtown Jamaica
businesses for the holidays, and now the Jamaica Center BID
is launching a series of events to bring shoppers back to the
commercial corridor. Courtesy of Jamaica Center BID
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