FOR BREAKING NEWS VISIT WWW.QNS.COM MARСH 19, 2020 • BUZZ • THE QUEENS COURIER 51
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‘Pizza man’ turned bagel maker
opens Bagel Parlor in Whitestone
BY JENNA BAGCAL
jbagcal@qns.com
@jenna_bagcal
Gerardo “Jerry” Natale recalled growing
Photos courtesy of Jerry Natale
up in the pizza business, “annoying
customers” at his father’s pizzeria. But the
third-generation baker is branching out
and has entered a tasty new enterprise in
Whitestone.
At the end of October 2019, Natale held
the soft opening of Bagel Parlor at 14-37
150th St., which marked his return to the
food industry aft er a 15-year hiatus. For
the past four months, Natale has served
up his hand-rolled bagels and other baked
goods, bringing his passion for breadmaking
Jerry with his children Adrianna and Vito
to the community.
He learned the art of pizza and breadmaking
from his grandfather and father,
who owned Denado’s pizzeria in Bellerose
and farmed wheat back home in Italy.
“I have fl our in my blood,” Natale said.
But when his father fell ill and his
mother took a job as a teacher on
Long Island, Natale decided that he
would take over the business at just
18 years old.
“Th e options were ‘sell it’ or ‘take
it over’ and I decided to take it
over,” he said. “I saw how hard my
parents worked and it instilled
a hard work ethic in me.”
But at 24, aft er a failed
attempt to buy the pizzeria
from the landlord
who owned the building
combined with his
father’s declining health,
Natale decided to walk
away from business altogether.
Th e “pizza man” sold the
pizzeria and became a Con
Edison electrician. Th roughout
the years, he helped friends
open their own pizzerias and
bars but never lost his own
love for baking and cooking.
So he decided to sign up
for the Food Network show
“Cooks vs. Cons,” which
he and his wife, then-girlfriend,
used to watch on
television.
Th e show pitted two professional
“cooks” against an amateur or “con”
and judges would guess each competitor’s
identity.
“She always said, ‘You could do that,’”
which Natale proved true by winning his
episode in late 2016.
His win brought him to the realization
that he wanted to return to industry and
took over the space of the former Villa
Bagels, which his uncle entrusted to him
when he retired. He named it Bagel Parlor
as a combined homage to his new craft
and his father’s Bellerose pizza parlor.
Natale learned that the bagel industry
diff ered from making pizza in that there
was earlier start and end times, which
allowed him to spend more time at home
with his wife Julia and their two children,
Adrianna and Vito.
While he runs Bagel Parlor, Natale
maintains his full-time position at Con
Ed and also serves as an assistant football
coach at St. Francis Preparatory
School in Fresh Meadows.
In addition to classic
bagels, Natale puts his
own twist on baked
goods by making what
he deemed “the best
pizza bagels in the city.”
On the weekends, he
likes to get creative
by rolling out paninis,
upside-down Sicilian
pizza and Detroit-style
pizzas for customers to
try.
“I want to make better
products for the customers.
Without them,
we wouldn’t be here,” said
Natale.
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