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Dorawa, a new Korean restaurant on Bell Boulevard, fuses Korean and American culture.
Dorawa brings traditional Korean food
with a modern twist to Bell Boulevard
BY ANTHONY GIUDICE
agiudice@qns.com
@A_GiudiceReport
Th e cultural smorgasbord of restaurants
on Bell Boulevard in Bayside will
soon add another national cuisine to its
list of delicious eateries, as Dorawa plans
to serve up traditional Korean foods in a
modern setting.
Th e new restaurant is steeped in Korean
tradition, right from its name and logo.
Th e word “dorawa” means “come back”
in Korean, explained Brandon Kim, general
manager of Dorawa. Th e fl ower
logo is the Hibiscus syriacus plant, better
known as the Korean Rose, and is the
national fl ower of South Korea.
Even the food will be traditional Korean
fare such as kimchi dishes, Korean barbecue,
bulgogi, and much more, but each
dish comes with “crossover appeal” for
American foodies, Kim said.
“Th ere is no Korean food on this block.
Th at’s why we wanted to open here,” he
added. “We want to communicate with
Americans. We want to be a more modern,
fancier place. We chose foods that
Americans will like. It looks like Korean
fusion, but it is all traditional foods.”
Th e food isn’t the only way Dorawa
mixes traditional Korean style with a
more modern fl air.
Th e style and décor of Dorawa have a
much more modern look, with beautiful
graffi ti are scrawled across the walls,
with the Korean Rose hidden throughout
the work. Th ree artists, including
Aaron De La Cruz, helped decorate the
interior of the restaurant and the basement.
In an homage to the way Koreans traditionally
eat their food, Kim said that
the small, refl ective tables were imported
directly from Korea, giving customers
the sense of closeness that is common in
Korean restaurants, but provides diners
with their own space.
“We wanted to keep the traditional
Korean theme,” Kim said about the
tables. “We want to be a bridge between
Korean and American styles.”
Dorawa is also outfi tted with a bar
area where customers can enjoy Korean
beer and wine, sake, and eight taps that
will also serve American and craft beers.
Th ere is also a projector screen where the
restaurant will show Korean Pop (K-Pop)
music videos to further enhance their
desire to bridge Korean and American
culture.
Kim says Dorawa, located at 38-42 Bell
Blvd., will open within the next few weeks
as he and his partners are putting the fi nal
touches on the restaurant. To get a preview
of their menu, visit dorawa.nyc.