Eats
New Krispy Kreme store
with world’s largest hot
light to open in Times
Square in September
BY EMILY DAVENPORT
Next month, Times Square visitors
can grab some iconic hot and fresh
doughnuts 24 hours a day at a new
Krispy Kreme shop.
Krispy Kreme announced that their fl agship
Times Square shop will open on Sept.
15. The shop, located at 1601 Broadway
(at West 48th Street), had been scheduled
for May but was pushed back due to the
pandemic.
This new shop is a part of Krispy Kreme’s
2020 expansion in New York City, which
by the end of the year will total eight shops
from uptown to downtown, including the
brand’s remodeled Penn Station location.
“We’re fi lled with joy to share the sweet
news that Krispy Kreme is opening in
Times Square,” said Michael Tattersfi eld,
CEO of Krispy Kreme Doughnut Corporation.
“We said earlier this year that when
New York City and Times Square are ready,
we’ll be ready. We can’t wait to bring a new
bright Hot Light to Broadway beginning
Sept. 15.”
The one-of-a-kind shop will operate 24
hours a day and will offer an immersive
and interactive doughnut experience. In
addition to having the world’s largest hot
light to indicate when fresh doughnuts are
made, the Times Square shop will have
a doughnut-making theater, the largest
Glazed Waterfall for guests to watch
doughnuts, stadium-style seating inside
a giant Krispy Kreme dozens box and a
24-hour street pickup window. The shop
will also sell a special edition “Big Apple”
Doughnut that will be exclusive to the shop
as well as merchandise specifi c to New
York City and Times Square.
“We all need a little joy right now and
with that we welcome the Krispy Kreme
fl agship location to the heart of this great
city . We’re thrilled for New Yorkers and
visitors to enjoy the one-of-a-kind treats
and the famous Hot Light experience.
This iconic brand will make Times Square
sweeter and we can’t wait to take a bite,”
said Tim Tompkins, President of the Times
Square Alliance.
Just like at their other stores, Krispy
PHOTO: BUSINESS WIRE
Kreme will be carrying out adhere to
COVID-19 regulations and guidelines
provided by the city and CDC to keep
customers and employees safe. Precautions
include employee health screenings
at the beginning of shifts, washing hands
regularly, wearing face masks, social distancing
fl oor stickers, protective barriers at
ordering points, and additional disinfecting
throughout the shop.
Guests will have the option to use the
“grab-and-go” counter and window for
curbside ordering and pick-up, or they can
order doughnuts ahead of time for pick-up
at the Times Square location by visiting the
Krispy Kreme website or via mobile app.
For more information about Krispy
Kreme, visit krispykreme.com.
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