50 LONGISLANDPRESS.COM • JULY 2018
PRESS HOME
SETTING THE STAGE
continued from page 49
“One of the golden rules is to depersonalize
and declutter,” says Tammy
Torres of Superior Staging of her tips
for occupied homes for sale. “They
need to look like staged homes. They
need to be pared down of personal
things. They need appropriate-sized
furniture. It needs to be neutral.”
Torres, who started out flipping
homes with her husband, was so
good at staging homes that she now
leads one of several companies that
perform such work on Long Island.
Since starting a decade ago, she now
stages about 45 homes annually.
“When I do consultations with
people I tell them, ‘please don’t be
upset. You can come over my house
and you’ll feel better. I have three
children, but I’m not selling my
house. And when it’s time to sell my
house it will be pristine. And there
won’t be doorknobs that don’t work
and lightbulbs that don’t work....
or a house that has no curb appeal,
“Vanilla sells. It’s just vanilla with
a cherry on top.”
- Tammy Torres of Superior Staging
because you’re not going to get the
buyers in there.”
Often the furnature, curtains and
other items that she decorates a home
with are sold with the property, especially
on high-end properties. Staging
a home for sale allows potential buyers
to see what a previously empty
home looks like furnished in person
during an open house. The results
are more tangible than virtually
staged homes.
“There seems to be varying degrees
of stagers,” Torres says. “You
have somebody who can basically
walk in to occupied homes and say,
‘This is what you need to do. Depersonalize,
declutter, you’re moving
anyway. Prospective buyers need to
see the space not your things.’ And
they just charge a consultation fee.
“A lot of real estate agents are very
savvy and do it themselves because
they, of course, want the best product
they can put out there when they get
these listings,” she continues. “And
then there’s someone who does what
I do, where I have my own inventory
and I can stage 15,000 square feet
in five business days. We start on
Monday, we finish on Friday and
the brokers have open houses that
weekend.”
Torres maintains that neutral
designs are best when staging. She’s
careful not to use anything too bold.
“Vanilla sells,”” she says. “It’s just
vanilla with a cherry on top.”
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LONG
ISLAND
HOME
STAGERS
Abella Home Staging & Redesign
Port Jefferson Station, 631-846-
7724, carmela@abellahomestaging.
com, abellahomestaging.com
Fresh Style by June
Smithtown, 631-366-4318,
jconsalvo@gmail.com,
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Home Staging by SPC
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Staged 2 Sell
Northport, 516-982-2671,
info@staged2sellny.com,
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Superior Staging
Nassau County, 917-838-3192,
tammy@superiorstage.com
superiorstage.com
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