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Ad POP to Amida Care
Health plan recognized for
LGBTQ media support
Schneps Media major accounts director Andrew Mark presents
Gay City News’ Ad POP award to Amida Care president and CEO
Doug Wirth, as Amida Care’s marketing and communications
vice president Teri Wade and Gay City News editor-in-chief Paul
Schindler look on.
BY PAUL SCHINDLER
Gay City News this week recognized
Amida Care, a private nonprofi t community
health plan, with an Ad POP
(Pride in Online and Print) Award for
that organization’s partnership in supporting LGBTQ
media here in New York.
The awards are bestowed by the 12 member
newspapers of the National LGBT Media Association
(NGMA) to honor the best representations
of LGBTQ advertising in online and print campaigns
placed with regional community newspapers.
NGMA represents 12 legacy brand names in
LGBTQ media, including Gay City News. Rivendell
Media, the oldest and most experienced expert
in LGBTQ media, helped coordinate national
entries across local media.
“NGMA represents a collective of top publishers
in top US markets and is a terrifi c vehicle for
national advertisers to reach the LGBT marketplace,”
said Todd Evans, president of Rivendell.
“Gay media is local media. It provides the best
on-the-ground information to serve the diverse
Amida Care specializes in providing comprehensive
health coverage and coordinated care
to Medicaid members with chronic conditions,
including HIV/ AIDS and behavioral health disorders,
those who are homeless, and people of
transgender experience. The community health
plan currently serve more than 7,000 members
throughout the fi ve boroughs.
Amida Care’s mission makes the organization
a critical source for Gay City News reporting on
health interventions not only regarding the HIV
epidemic but also in the push to improve healthcare
accessibility for transgender New Yorkers.
In addition to Amida Care’s advertising support
for Gay City News, the community health plan has
also been a leading partner with the newspaper
in a variety of its community initiatives, including
its annual Impact Awards, which recognize excellence
in service to LGBTQ New Yorkers.
GayCityNews.com | July 18 - July 31, 2019 15