HEALTH
Community doctors team up with the Avengers
for back-to-school COVID-19 vaccination campaign
TIMESLEDGER | Q 22 NS.COM | SEPT. 3 - SEPT. 9, 2021
equity and misinformation
campaigns,” said
SOMOS US Co-founder
Henry. R Muñoz, III.
“Being able to unite
Marvel Entertainment
with the trusted
voices from the community
doctors of SOMOS
Community Care
in a public education
campaign designed to
drive awareness is a
really big deal. This
campaign symbolizes
where art meets purpose
and shows that
people nationwide can
come together and
build community, and
look together to the future.”
The campaign will
extend through Hispanic
Heritage Month
and include the distribution
of a limitededition
comic book,
“AVENGERS: WE ARE
RESILIENT,” and
poster series, as well
as in-person events to
encourage families to
learn more about the
vaccine.
The campaign is
being well received
in Queens, which was
known as the “epicenter
of the epicenter”
during the height of the
pandemic, and which
has numerous communities
that lag behind
the city in vaccinations.
“The frontline workers
of Queens who have
sacrificed so much
over the past 18 months
to save lives and keep
our borough afloat in
our time of need are
society’s true superheroes.
But there’s a
superhero in each of
us, too — all you have
to do is get vaccinated
against COVID-19,”
Queens Borough President
Donovan Richards
said. “Every Queens
resident has the ability
to keep their community
safe from this villainous
pandemic, and
I thank SOMOS Community
Care and Marvel
for their innovative
partnership to inspire
confidence in these
safe, free and effective
vaccines.”
Students are heading
back to school as
the delta variant continues
to spread, making
it critical to educate
families and children
about the importance
of vaccinations.
“I applaud Marvel
Entertainment and
SOMOS for partnering
together to promote
awareness of the COVID
19 vaccine in a backto
school campaign for
Black, Hispanic, Asian
and other minority
communities in NYC,”
Congresswoman Grace
Meng said. “There has
been so much misinformation
and disinformation
surrounding the
vaccine and this effort
comes at a critical time
as we prepare to send
our students — the future
leaders of America
— back to in-person
learning. Dispelling
myths and outright
falsehoods will help
increase the number
of vaccinated students
in NYC. I look forward
to the campaign’s success.”
The three-month
campaign includes a
special edition comic,
stand-alone posters
and a “video comic”
which can be viewed
at somosvaccinations.
com.
For more information
on SOMOS and to
find in-person events
and vaccination sites,
visit somosvaccinations.
com.
“This partnership
between Marvel and
SOMOS Community
Care is the type of innovative,
community
work that sets New
York City apart,” Congresswoman
Carolyn
Maloney said. “I cannot
wait to see the comics
celebrating our frontline
heroes and know
that this community
outreach campaign
will help make our city
safer and healthier.”
BY BILL PARRY
The city is turning
to the Avengers to educate
youths across the
five boroughs to get
vaccinated against COVID
19.
The collaboration
between Marvel Entertainment
and the reallife
superheroes from
SOMOS Community
Care, the New York
City-based healthcare
network that has been
on the front lines of
the fight against the
pandemic, will launch
a three-month backto
school campaign directed
at underserved
communities across
the city and country.
“This road to recovery
runs through the
immigrant communities
of color that have
been hit hardest by
this pandemic and left
behind in a vaccine
roll-out marked by in-
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